Big publishers like EA and Activision may have a wide reach, but each of them has a few franchises that are their really big earners, such as Call of Duty and Battlefield.<\/p>\n
However, head of the EA Games label Patrick Soderlund says publishers would be foolish to rest on their laurels, saying those who rely heavily on their big names risk making a \u201ccostly and short-lived\u201d mistake.<\/p>\n
Speaking to USA Today, Soderlund said, “As game makers, we have to continuously work and launch new intellectual properties into the market.<\/p>\n
“If we think we can live off of our existing brands and that only, I think it will not only be costly, but a short-lived mistake.\u201d<\/p>\n
He goes on, “I still think there’s a lot of creative juice in brands like Battlefield and Need For Speed and a bunch of our franchises, but I also do think there’s a lot of room for new intellectual properties. We are investing in that today, and you will see new IPs from EA and the Games label in the future.”<\/p>\n
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