{"id":41077,"date":"2012-07-11T02:41:23","date_gmt":"2012-07-11T00:41:23","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=41077"},"modified":"2012-07-11T02:43:07","modified_gmt":"2012-07-11T00:43:07","slug":"starbreeze-is-never-going-to-do-free-to-play","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/41077-starbreeze-is-never-going-to-do-free-to-play","title":{"rendered":"Starbreeze is “never going to do free-to-play”"},"content":{"rendered":"

Free-to-play is the hot new thing in the gaming industry today, it seems, but not everybody is convinced – including Starbreeze boss Mikael Nermark, who reckons the real money is in affordable<\/em> games instead.<\/p>\n

\u201cWe\u2019re never going to do free-to-play, because then you have to cater to everyone out there \u2013 that\u2019s costly and it\u2019s hard,\u201d he told Edge Online. \u201cWe\u2019re probably going to go down the road of cheap to play. Would we go all out? No, I don\u2019t think I\u2019m going to bet on just one business model.\u201d<\/p>\n

Although the Riddick and Syndicate dev won’t be dumping triple-A titles any time soon, the studio is also busy with smaller projects. The big idea, he thinks, is to cover all your bases. One of those smaller projects is P13, a game he’s not saying much about just yet, although Nermark promises it’s something “unique and new”.<\/p>\n

Last month, Starbreeze finalised its acquisition of Payday: The Heist developer Overkill Software, and is already at work on a sequel.<\/p>\n

“We\u2019re going to keep [triple-A] and do the smaller, downloadable self-funded stuff like P13 and Payday 2 and we\u2019re going to dabble in other areas too. Multiple different business models, multiple different games,” he added. “To rely on one business model is very risky.”<\/p>\n

So all that everything, but back in March, Starbreeze confirmed that its next game, Cold Mercury, would be – wait for it – free-to-play. Either that’s changed, or some office flunky forgot to pass on an important memo.<\/p>\n

Source: Edge Online<\/a><\/h5>\n

Related articles:<\/h3>\n

Starbreeze\u2019s Cold Mercury will be free to play<\/strong><\/a><\/p>\n

Starbreeze includes job offers in pirated versions of Syndicate<\/a><\/strong><\/p>\n

Syndicate developer Starbreeze fires 25 employees<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It’s “costly” and it’s “hard”, says studio boss<\/p>\n","protected":false},"author":159,"featured_media":41084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[31,5571,1994,2903,5569,5570,465,463],"class_list":["post-41077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-active","tag-cold-mercury","tag-free-to-play","tag-mikael-nermark","tag-p13","tag-payday-the-heist","tag-starbreeze","tag-syndicate"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/41077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=41077"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/41077\/revisions"}],"predecessor-version":[{"id":41114,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/41077\/revisions\/41114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/41084"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=41077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=41077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=41077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}