{"id":41807,"date":"2012-07-24T12:13:17","date_gmt":"2012-07-24T10:13:17","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=41807"},"modified":"2012-07-24T12:37:26","modified_gmt":"2012-07-24T10:37:26","slug":"gearbox-boss-astonished-that-borderlands-hasnt-been-cloned-yet","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/41807-gearbox-boss-astonished-that-borderlands-hasnt-been-cloned-yet","title":{"rendered":"Gearbox boss &#8220;astonished&#8221; that Borderlands hasn&#8217;t been cloned (yet)"},"content":{"rendered":"<p>Why hasn&#8217;t anybody ripped off Borderlands? With the launch of a sequel just two months out, this is the big question keeping Gearbox boss Randy Pitchford up at night.<\/p>\n<p>Talking to Gamasutra, Pitchford said he was &#8220;astonished&#8221; that no other developer had cloned the game yet considering that everybody clones everybody else and that&#8217;s just how it works.<\/p>\n<p>\u201cWe\u2019re in an industry where people do nothing but steal from each other. I\u2019m actually astonished that we\u2019re about to launch a sequel and no one\u2019s stole it from us,\u201d he said. \u201cThe formula\u2019s right there. No one\u2019s stolen it yet. That\u2019s weird. Not that I want anyone to steal it, or I\u2019m challenging people to steal it.\u201d<\/p>\n<p>He added that promoting the first game had been pretty hard because they didn&#8217;t want to give too much of their <del>Diablo-with-guns game<\/del> idea away.<\/p>\n<p>\u201cWhen talking about Borderlands 1, it was really confusing, because on one hand we gotta scream from the highest mountain to get attention because it\u2019s a new IP. On the other hand, it\u2019s like, \u2018Sh**, we don\u2019t want to tell people our secret because then they\u2019re all gonna copy it because it\u2019s so good,\u2019\u201d he said.<\/p>\n<p>Borderlands 2 is out in September, but in the meantime, you can play Dead Island. It&#8217;s basically Borderlands with zombies on a beach. I guess Randy hasn&#8217;t played it yet, huh?<\/p>\n<p>If you&#8217;re zombie-beached out, check out <a href=\"http:\/\/mygaming.co.za\/news\/tag\/borderlands-2\" target=\"_blank\">all of our Borderlands 2 stuff<\/a>. It&#8217;s totally good.<\/p>\n<h5>Source: <a href=\"http:\/\/gamasutra.com\/view\/feature\/174514\/the_guts_of_gearbox.php\" target=\"_blank\">Gamasutra<\/a><\/h5>\n<h3 class=\"my-4\">Related articles<\/h3>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/41683-borderlands-2-finished-off-to-the-printers.html\">Borderlands 2 finished, off to the printers<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/41445-borderlands-2s-ellie-is-the-exact-opposite-of-female-character-stereotypes.html\">Borderlands 2\u2032s Ellie is the \u201cexact opposite\u201d of female character stereotypes<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/41371-borderlands-2-has-more-guns-than-every-fps-on-360-ps3-put-together.html\">Borderlands 2 has more guns than every FPS on 360, PS3 put together<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe\u2019re in an industry where people do nothing but steal from each other.&#8221;<\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[827,31,1524,1786,1525,2219,4731],"class_list":["post-41807","post","type-post","status-publish","format-standard","hentry","category-business","tag-2k-games","tag-active","tag-borderlands-2","tag-clones","tag-gearbox","tag-megarom","tag-randy-pitchford"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/41807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=41807"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/41807\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=41807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=41807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=41807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}