{"id":42239,"date":"2012-08-01T12:27:30","date_gmt":"2012-08-01T10:27:30","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=42239"},"modified":"2012-08-01T12:30:32","modified_gmt":"2012-08-01T10:30:32","slug":"max-payne-3-spec-ops-the-line-sales-lower-than-anticipated-reports-publisher","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/42239-max-payne-3-spec-ops-the-line-sales-lower-than-anticipated-reports-publisher","title":{"rendered":"Max Payne 3, Spec Ops: The Line sales &#8220;lower than anticipated&#8221;, reports publisher"},"content":{"rendered":"<p>Despite wowing the critics, both Max Payne 3 and Spec Ops: The Line didn&#8217;t wow potential buyers enough to make expected sales targets, according to publisher <a href=\"http:\/\/ir.take2games.com\/phoenix.zhtml?c=86428&amp;p=irol-newsArticle&amp;ID=1720531&amp;highlight\" target=\"_blank\">Take-Two&#8217;s latest financials<\/a>. Max Payne 3 sold three million copies, but that was apparently &#8220;lower than anticipated&#8221;. Three million sales <em>wasn&#8217;t enough<\/em>. Oh, what crazy times we live in.<\/p>\n<p>The company lost $110.8 million this quarter, a massive drop on the $8.8 million loss recorded for the same period last year. Net revenue is also down to $226.1 million, much lower than the $334.4 million banked same time last year.<\/p>\n<p>Take-Two boss Strauss Zelnick remains optimistic about the publisher&#8217;s upcoming launches, however.<\/p>\n<p>&#8220;The outlook for our slate of upcoming releases is stronger than ever,&#8221; he said. &#8220;Early consumer enthusiasm suggests robust demand for our extraordinary lineup of upcoming releases, particularly Borderlands 2, NBA 2K13 and BioShock Infinite.&#8221;<\/p>\n<p>BioShock Infinite? Oh yeah, that&#8217;s the one that&#8217;s been delayed, like, a thousand times already. Maybe if the game had launched now instead of next year like it was supposed to, Take-Two would be going to space on their gold-plated starship instead of all this, huh? Yeah. Maybe not.<\/p>\n<h5>Source: <a href=\"http:\/\/www.eurogamer.net\/articles\/2012-08-01-take-two-sales-were-lower-than-anticipated-for-max-payne-and-spec-ops\" target=\"_blank\">Eurogamer<\/a><\/h5>\n<h3 class=\"my-4\">Related articles:<\/h3>\n<p><strong><a title=\"Max Payne 3 review (Xbox 360)\" href=\"http:\/\/mygaming.co.za\/news\/reviews\/38004-max-payne-3-review-xbox-360.html\">Max Payne 3 review<\/a><\/strong><\/p>\n<p><strong><a title=\"Spec Ops: The Line review (PC)\" href=\"http:\/\/mygaming.co.za\/news\/pc\/40200-spec-ops-the-line-review-pc.html\">Spec Ops: The Line review<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/41893-nintendo-finally-making-a-profit-on-3ds-sales.html\">Nintendo finally making a profit on 3DS sales<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/40363-epic-games-reveals-their-most-profitable-game-ever.html\">Epic Games reveals their most profitable game ever<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/32006-sony-not-worried-about-vitas-sales-drop-off.html\">Sony not worried about Vita\u2019s sales drop-off<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/30693-gaming-sales-down-in-2011-npd.html\">Gaming sales down in 2011: NPD<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take-Two optimistic about upcoming releases, though<\/p>\n","protected":false},"author":159,"featured_media":42242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[31,619,2219,241,2266,717],"class_list":["post-42239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-active","tag-max-payne-3","tag-megarom","tag-sales","tag-spec-ops-the-line","tag-take-two"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/42239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=42239"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/42239\/revisions"}],"predecessor-version":[{"id":42244,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/42239\/revisions\/42244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/42242"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=42239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=42239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=42239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}