{"id":43165,"date":"2012-08-17T12:42:19","date_gmt":"2012-08-17T10:42:19","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=43165"},"modified":"2012-08-17T12:46:19","modified_gmt":"2012-08-17T10:46:19","slug":"ubisoft-wants-assassins-creed-to-be-like-mario","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/43165-ubisoft-wants-assassins-creed-to-be-like-mario","title":{"rendered":"Ubisoft wants Assassin\u2019s Creed to be like Mario"},"content":{"rendered":"<p>When asked about Ubisoft\u2019s plan to turn the Assassin\u2019s Creed franchise into an annual affair, Ubisoft Montreal\u2019s creative director Alex Hutchinson promoted the criticised strategy of the publisher.<\/p>\n<p>&#8220;Since when is something less amazing if you get a new one every year?&#8221; he said.<\/p>\n<p>&#8220;If Breaking Bad was shown twice a week I&#8217;d watch it twice a week. If Radiohead put out an album every six months I&#8217;d gladly buy one every six months.&#8221;<\/p>\n<p>Hutchinson explained that the demand for big games puts pressure on publisher\u2019s to deliver, and that\u2019s financially taxing.<\/p>\n<p>&#8220;If people want these massive triple-A blockbusters, people will have to accept that we have to make our money back somehow,&#8221; he said.<\/p>\n<p>&#8220;It&#8217;s rare that you&#8217;ll make your money back on the first one. Assassin&#8217;s Creed 3 is a huge undertaking &#8211; we went back to basics on a number of things, including tech.&#8221;<\/p>\n<div id=\"attachment_34783\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34783\" class=\"wp-image-34783 \" title=\"assassins creed III trailer screen\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1.jpeg\" alt=\"\" width=\"600\" height=\"337\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1.jpeg 800w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-300x168.jpg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-80x45.jpg 80w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-100x56.jpg 100w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-150x84.jpg 150w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-170x96.jpg 170w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-297x167.jpg 297w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-530x298.jpg 530w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-625x351.jpg 625w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/03\/assassins-creed-III-trailer-screen1-250x140.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-34783\" class=\"wp-caption-text\">Assassin&#8217;s Creed III<\/p><\/div>\n<p>Hutchinson was then asked about some of the unfavourable responses regarding Assassin\u2019s Creed: Revelations, to which he replied: &#8220;We were reading reviews about <a href=\"http:\/\/mygaming.co.za\/news\/pc\/27535-assassins-creed-revelations-review-xbox-360.html\" target=\"_blank\">Assassin&#8217;s Creed Revelations<\/a> and a few people were asking whether this was the end of the franchise, and we were thinking &#8216;er, slow down&#8217;. I mean, I&#8217;m no huge fan of Metacritic, but the game got an eighty on there. That&#8217;s not too bad really.&#8221;<\/p>\n<p>He added: &#8220;The way we see Assassin&#8217;s Creed 3 now is as a franchise, like Mario or Resident Evil, that will have its ups and downs. It wasn&#8217;t the original plan to be an ongoing series, no, but it became the plan. The curse of success, for want of better phrase.&#8221;<\/p>\n<p>&#8220;But if you can keep a series interesting and fresh, then I don&#8217;t see why it shouldn&#8217;t go on. Nintendo has been great at reinvigorating their franchises, as have other Japanese companies, so we feel we can too.&#8221;<\/p>\n<p>Ubisoft\u2019s next instalment, Asssassin\u2019s Creed III, is scheduled for a 23 November release.<\/p>\n<h5>Source: <a href=\"http:\/\/www.computerandvideogames.com\/363656\/ubisoft-dev-we-want-assassins-creed-to-be-a-franchise-like-mario\/\" target=\"_blank\"><strong>CVG<\/strong><\/a><\/h5>\n<h3 class=\"my-4\">Related Articles<\/h3>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/43099-assassins-creed-iii-when-looks-can-kill.html\" target=\"_blank\"><strong>Assassin\u2019s Creed III: Liberation \u2013 when looks can kill<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/43013-gamescom-news-you-need-to-know-so-far.html\" target=\"_blank\"><strong>Gamescom: news you need to know so far<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/42820-big-games-of-gamescom-2012.html\" target=\"_blank\"><strong>Big games of Gamescom 2012<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/42306-gamescom-2012-what-we-want-to-see.html\" target=\"_blank\"><strong>Gamescom 2012: what we want to see<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/42776-games-you-can-play-this-week-16.html\" target=\"_blank\"><strong>Games you can play this week<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft dev defends Assassin\u2019s Creed&#8217;s annual release strategy<\/p>\n","protected":false},"author":196,"featured_media":41276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[3492,31,3278,2170,2537,6291,733,4008],"class_list":["post-43165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-aciii","tag-active","tag-alex-hutchinson","tag-assassins-creed-3","tag-assassins-creed-iii","tag-assassins-creed-franchise","tag-ubisoft","tag-ubisoft-montreal"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/43165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/196"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=43165"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/43165\/revisions"}],"predecessor-version":[{"id":43166,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/43165\/revisions\/43166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/41276"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=43165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=43165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=43165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}