{"id":43619,"date":"2012-08-23T17:33:10","date_gmt":"2012-08-23T15:33:10","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=43619"},"modified":"2012-08-23T17:42:52","modified_gmt":"2012-08-23T15:42:52","slug":"microsoft-reveals-new-company-logo","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/43619-microsoft-reveals-new-company-logo","title":{"rendered":"Microsoft reveals new company logo"},"content":{"rendered":"<p>&#8220;In advance of one of the most significant waves of product launches in Microsoft\u2019s history, today we are unveiling a new logo for the company,&#8221; said Jeff Hansen, general manager of brand strategy at Microsoft, posting in an update on the <a title=\"Microsoft Blog\" href=\"http:\/\/blogs.technet.com\/b\/microsoft_blog\/archive\/2012\/08\/23\/microsoft-unveils-a-new-look.aspx\" target=\"_blank\">Microsoft blog<\/a>.<\/p>\n<p>&#8220;It\u2019s been 25 years since we\u2019ve updated the Microsoft logo and now is the perfect time for a change,&#8221; continued Hansen.<\/p>\n<p>&#8220;This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.&#8221;<\/p>\n<p>&#8220;This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.&#8221;<\/p>\n<div id=\"attachment_43621\" style=\"width: 609px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/08\/MSFT_logo_Web.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43621\" class=\" wp-image-43621\" title=\"Microsoft logo new\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/08\/MSFT_logo_Web.jpg\" alt=\"\" width=\"599\" height=\"128\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/08\/MSFT_logo_Web.jpg 1000w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/08\/MSFT_logo_Web-300x64.jpg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/08\/MSFT_logo_Web-250x53.jpg 250w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/a><p id=\"caption-attachment-43621\" class=\"wp-caption-text\">New Microsoft logo &#8211; revealed 23 August 2012<\/p><\/div>\n<p>According to Hansen, the new Microsoft logo takes its inspiration from their product design principles, while drawing upon &#8220;the heritage of our brand values, fonts and colors.&#8221;<\/p>\n<p>&#8220;The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications,&#8221; explained Hansen. &#8220;The symbol is important in a world of digital motion. The symbol\u2019s squares of color are intended to express the company\u2019s diverse portfolio of products.&#8221;<\/p>\n<p>The company has released a video to accompany the logo.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/OzkZWvAJUr0?rel=0\" frameborder=\"0\" width=\"600\" height=\"338\"><\/iframe><\/p>\n<p>What do you think of Microsoft&#8217;s new logo? Let us know in the comments below.<\/p>\n<h3 class=\"my-4\">Related Articles<\/h3>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/42162-windows-8-launch-date-in-sa.html\">Windows 8 launch date in SA<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/42116-microsoft-unveils-new-hardware-for-windows-8.html\">Microsoft unveils new hardware for Windows 8<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/42047-blizzards-rob-pardo-adds-to-concern-over-windows-8.html\">Blizzard\u2019s Rob Pardo adds to concern over Windows 8<\/a><\/strong><\/p>\n<p><strong><a title=\"Windows 8 is a \u201ccatastrophe\u201d, says Gabe Newell\" href=\"http:\/\/mygaming.co.za\/news\/news\/41927-windows-8-is-a-catastrophe-says-gabe-newell.html\" target=\"_blank\">Windows 8 is a \u201ccatastrophe\u201d, says Gabe Newell<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/42549-windows-live-boss-mentions-new-xbox.html\">Windows Live boss mentions \u201cnew Xbox\u201d<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft sheds its stalwart logo of the past 25 years, and introduces the new guard<\/p>\n","protected":false},"author":157,"featured_media":43622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[31,91],"class_list":["post-43619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-active","tag-microsoft"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/43619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=43619"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/43619\/revisions"}],"predecessor-version":[{"id":43623,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/43619\/revisions\/43623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/43622"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=43619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=43619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=43619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}