![\"\"](\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/09\/computer-nerd.jpg\" "\\"computer")
<\/a>An incredibly savvy internet user displaying high levels of intention.<\/p><\/div>\n
According to the information, desktop search activity in the 10 months around a major game launch is up 20 percent and mobile searches up 188 percent from 2011.<\/p>\n
Interestingly enough, these search trends are also a predictor of a game’s sales – a game that accrues 250,000 Google AdWords clicks in the same time period is expected to sell 2 – 4 million units in its first four months.<\/p>\n
“Gamers seek different information as they proceed through the purchase path \u2013 they care about publisher-released assets during pre-launch, advancement information (such as tips) during launch, and extension content (such as DLC) during post-launch,” reads the report.<\/p>\n
Not surprisingly, in busy launch periods, search activity shows that gamers research which games to buy, with the average gamer considering at least two titles before making a final decision. The paper describes this as a cycle:<\/p>\n
During the 6 months pre-launch, gamers are most interested in researching official publisher-released content to help them decide which titles to buy. Gamers want to know when titles will be available, view trailers, see game art, and play short versions of games.<\/p>\n
During launch, gamers who have purchased a title shift their attention to advancement. Players seek walkthroughs to navigate their experience and desktop wallpaper to make the game a part of their daily lives. Those who have not made a purchase decision seek reviews \u2013 both professional and amateur \u2013 to finalize their choices.<\/p>\n
Reviews continue to be in demand even 4 months after release week as some gamers remain undecided. During post-launch, those who have already purchased encounter another decision requiring research \u2013 whether to extend their experience by buying downloadable content (DLC).<\/p>\n
After committing to a title, the research phase begins again as gamers decide what to buy next.<\/p><\/blockquote>\n
Ha, you use walkthroughs? Now everybody knows.<\/p>\n
Source: Google<\/a><\/h5>\n
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Game and Internet addiction causes brain damage: Study<\/a><\/strong><\/p>\n