Sony has been flippant about the Wii U release before, and continues to do so, now calling it the perfect opportunity to take a chunk out of the casual market.<\/p>\n
In an interview with CVG, managing director of Playstation UK Fergal Gara said that the casual market is \u201chugely important\u201d for PS3, and that the transition between Wii and Wii U opens the door for Sony.<\/p>\n
“If you look at the upcoming Christmas market, the Wii will be selling in very low volumes – it’s on its way out – and the Wii U will arrive, but it will bring in a relatively small number of early adopter consumers,” he said.<\/p>\n
“We see ourselves well positioned for the casual market who won’t buy Wii U on day one. We’ve got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we thing we’ve got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet.”<\/p>\n
Gara does recognise Nintendo\u2019s casual dominance, but points back to the PS2 for an example of Sony\u2019s attempts to market to casual players.<\/p>\n
“If you look at the casual market overall in the last few years, there’s no doubt that the kings of that market has been Nintendo, they have done a great job with a great product,” he said.<\/p>\n
“If you look back even further, I think Sony has done a great job with the PS2 in the casual market with games like Singstar.”<\/p>\n
Gara has big expectations for J.K. Rowling\u2019s Wonderbook in the casual market, but also acknowledged the PS3\u2019s core-gaming pedigree with talks of the AAA third-party titles of this year.<\/p>\n
“Obviously we don’t want to forget about core gamers, and while we don’t have that big triple-A game this Christmas, we have a stronger alignment with Assassin’s Creed and FIFA. There will obviously be more to come.<\/p>\n
“It would be wonderful to have one. I take huge confidence in what is coming down the line though. Of course we’d love to have a new triple-A game, but we have a great strategy for this holiday period.”<\/p>\n
“We don’t have to talk to the same audience all the time. We have a stronger play on family this Christmas, and for the core games we will leverage third parties a bit more. I’m convinced we’ve got some great games coming out next year, such as The Last of Us and Beyond.”<\/p>\n
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