Recently the nation-wide upmarket food and clothing retailer, Woolworths, branched into selling games and consoles.<\/p>\n
Abdul Osman, Woolworths digital product buying manager, speaks about the retailer’s plans for the gaming market in SA.<\/p>\n
Could you briefly explain why and when Woolworths decided that they wanted to enter the gaming market?<\/strong><\/p>\n Firstly, there was a request from customers based on research conducted earlier this year. Secondly, gaming has clearly become a popular activity with a wide appeal to all age groups.<\/p>\n What exactly will Woolworths be selling in their gaming department?<\/strong><\/p>\n Woolworths will be selling popular new console formats; Wii, DS Lite PS2, PS3, PSP and XBOX 360. The focus will be on the casual gamer.<\/p>\n How many Woolworths stores are currently selling consoles and games, and which ones?<\/strong><\/p>\n The products will be available in 12 stores sell gaming products. V&A, Tyger Valley, Canal Walk, Walmer , Gateway, East Rand Mall , Eastgate , Sandton, Fourways, Melrose Arch, Menlyn and Brooklyn.<\/p>\n Being a large retail chain, Woolworths can potentially make a significant impact on the market by reaching a mainstream audience that other chains do not have access to. Is this the plan?<\/p>\n We strive to make gaming conveniently accessible to gaming enthusiasts; while they are enjoying their normal shop at Woolies.<\/p>\n Will Woolworths also be looking to go after the more “core” gaming market and compete with retailers such as Kalahari.net and BTGames?<\/strong><\/p>\n Our focus is on all gaming enthusiasts.<\/p>\n Can you give me your prices on the following?<\/strong><\/p>\n Xbox 360 Elite – R3299 plus a FREE R200 gift card if the product is purchased with a Woolworths Financial Services credit product such as an in store card or Woolworths VISA card.<\/p>\n PS3 Slim line Model 120 GB – R3799 plus a FREE R200 gift card if the product is purchased with a Woolworths Financial Services credit product such as an in store card or Woolworths VISA card.<\/p>\n PS3 Slim line Model 250Gb + Plus 2 Games( Motostorm 2 and Resistance Fall of Man 2)(Available Mid October 2009) – R4499 plus a FREE R200 gift card if the product is purchased with a Woolworths Financial Services credit product such as an in store card or Woolworths VISA card.<\/p>\n Nintendo Wii – R2499 plus a FREE R200 gift card if the product is purchased with a Woolworths Financial Services credit product such as an in store card or Woolworths VISA card.<\/p>\n Any closing comments you would like to make with regards to Woolworths’ role in the South African gaming market?<\/strong><\/p>\n We strive to make gaming conveniently accessible to gaming enthusiasts; while they are enjoying their normal shopping at Woolies.<\/p>\n Lastly, are you a gamer? If so, what are your favourite platforms and games? <\/strong><\/p>\n Yes, Wii for fun with my Family, PS3 for more action games and watching Blu-Ray movies.<\/p>\n