Aside from pulling in a tidy $500 million for Black Ops 2\u2019s first day of retail, Activision\u2019s share rating has been downgraded by a financial analyst.<\/p>\n
The black mark comes courtesy of Arvind Bhatia, a financial analyst with Sterne Agee. According to Bhatia, Black Ops 2 sales look to be 15% down on Modern Warfare 3\u2019s, which were 5% down on the first Black Ops.<\/p>\n
But this is where it gets confusing \u2013 Black Ops 2\u2019s $500 million 1st day haul was a full $100 million more than Modern Warfare 3\u2019s. Despite being on a sharper downturn in terms of sales, it\u2019s still pretty much guaranteed to pull in an enormous profit for Activision.<\/p>\n
However, according to the analyst, the Call of Duty franchise makes up an astonishing 45% of Activision\u2019s total earnings \u2013 the remainder most likely being Blizzard\u2019s revenue and those other games Activision makes (what are they again?). With that in mind, the downward trend is \u201ca cause for concern\u201d, and Sterne Agee has taken Activision\u2019s share rating from \u201cbuy\u201d to \u201cneutral\u201d.<\/p>\n
Their 2013 estimates for the company are also down from $4.74 billion to \u201conly\u201d $4.3 billion. I guess this is why I don\u2019t have a BCom.<\/p>\n
Related articles<\/strong><\/p>\n Behind the scenes of Black Ops 2 \u201cSurprise\u201d ad<\/a><\/strong><\/p>\n Black Ops 2 Zombies live-action web series coming<\/a><\/strong><\/p>\n Guy plays Black Ops 2 for 135 hours<\/a><\/strong><\/p>\n Call of Duty: Black Ops II review<\/a><\/strong><\/p>\n Black Ops 2 dev will quash balance complaints with \u201cknowledge bombs\u201d<\/a><\/strong><\/p>\n