{"id":5028,"date":"2009-12-14T15:54:00","date_gmt":"2009-12-14T13:54:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"ps3-almost-breaking-even","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/playstation\/5028-ps3-almost-breaking-even","title":{"rendered":"PS3 almost breaking even"},"content":{"rendered":"<p>When it launched late in 2006 it was estimated that every PlayStation 3 console cost Sony around $805 to manufacture. The retail price of the console was $599, which meant that Sony was losing about $206 on every console sold.<\/p>\n<p>It&rsquo;s common knowledge that consoles are often sold at below their cost price. This is because the likes of Sony and Microsoft make money off game sales and licensing fees.<\/p>\n<p>Therefore, it benefits console manufacturers to sell lots of consoles, even if they lose money on each sale. More consoles simply equate to higher software sales.<\/p>\n<p>Now that the console is selling for $299, iSuppli estimates that the total manufacturing cost is around $336 per unit. This means that Sony is effectively losing $37 on every console, which compared to its situation at launch, is not too bad.<\/p>\n<p>This of course is the base cost, and does not take into account other costs such as marketing, royalties, box content and other expenses.<\/p>\n<p>Before the introduction of the PS3 Slim the console cost an estimated $450 to manufacture. Selling at $399, Sony was losing around $50 on every sale. This means that despite the recent price cut of $100 Sony has managed to reduce its per unit losses on every PS3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PS3 Slim cheaper to manufacture<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[11681],"tags":[],"class_list":["post-5028","post","type-post","status-publish","format-standard","hentry","category-playstation"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/5028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=5028"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/5028\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=5028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=5028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=5028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}