According to a newly published report by online market measurement firm Nielsen, PlayStation 3 owners are the most likely of all console gamers to purchase a movie based title. <\/p>\n
Out of the three current generation home consoles (PS3, Xbox 360 and Wii) as well as the PlayStation 2 those who owned PlayStation 3s spent the most on these titles – accounting for 17% of sales. <\/p>\n
Movie based titles are defined as those that are released as tie-ins to theatre releases. These include the likes of James Cameron’s Avatar and Alvin and the Chipmunks: The Squeakquel says the report. <\/p>\n
Nielsen also pointed out that households who tended towards movie based titles often had children ranging from 6-12; adding that this demographic was the “sweet spot” for this genre. <\/p>\n
Least popular among the consoles for movie based title sales was Nintendo’s Wii, which accounted for just 6% of total sales. This is somewhat surprising because the console has captured the largest portion of what is referred to as the ‘casual gaming’ market, selling over 50-million units since its release in 2007.<\/p>\n
Beyond the console specific breakdown Nielsen highlighted that those households that buy movie based games are also more likely to purchase movies on DVD. <\/p>\n
In addition the study found that those households which purchased movie based games spent roughly double on video games than the average gaming household. <\/p>\n
Movie based titles are generally ill received by the hardcore gaming community, with some critics citing a lack of quality or originality as the reason for this. Despite the sentiment this report certainly shows that the movie game sector of the market is a highly lucrative one.<\/p>\n