{"id":50814,"date":"2013-02-20T12:22:33","date_gmt":"2013-02-20T10:22:33","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=50814"},"modified":"2013-02-22T10:45:27","modified_gmt":"2013-02-22T08:45:27","slug":"playstation-4-must-be-a-game-changer-for-sony","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/playstation\/50814-playstation-4-must-be-a-game-changer-for-sony","title":{"rendered":"Playstation 4 must be a game changer for Sony"},"content":{"rendered":"<p>Sony is expected to reveal its vision of the future of home entertainment on Wednesday by providing a glimpse at a new-generation PlayStation console that streams games, films, music and more.<\/p>\n<p>&#8220;Sony needs a big hit with this game console,&#8221; said Forrester analyst James McQuivey.<\/p>\n<p>&#8220;Not just because it has lost its dominance in gaming to Microsoft&#8217;s Xbox 360, but because the company needs to make what might be its last attempt to be relevant &#8212; not as a device maker but as a digital platform.&#8221;<\/p>\n<p>McQuivey argued that the Japanese consumer electronics titan must show it can go beyond selling gadgets to skillfully cultivating ongoing relationships with customers who turn to online sources for entertainment.<\/p>\n<p>&#8220;It&#8217;s a big challenge,&#8221; the analyst said. &#8220;While we won&#8217;t know for a while whether Sony&#8217;s new box succeeds as a device, we will know right away whether Sony has the right ambitions.&#8221;<\/p>\n<p>Analysts and industry insiders are certain that a Sony event in New York City on Wednesday evening will be devoted to introducing the PlayStation 4, a console that would hit the market next year.<\/p>\n<p>&#8220;Expect Sony to come out, guns blazing, talking about technical details and specifications of what is likely to be a pretty mind-blowing system,&#8221; said TechSavvy Global strategic innovation consultant Scott Steinberg.<\/p>\n<p>The company will likely also announce &#8220;kick-ass games and development talent recruited to the cause,&#8221; he continued, explaining that &#8220;Sony has traditionally been run by engineers and focused on high-performing gaming systems.&#8221;<\/p>\n<p>However, analysts want to see whether Sony goes beyond impressive hardware to a console that integrates services, the popularity of smartphones and tablet computers, and rich portfolios of games, films, music, and television shows.<\/p>\n<p>&#8220;The question is going to be how the system has been updated to stay relevant to the times,&#8221; Steinberg said. &#8220;Gamers want to know what they can get on the PS4 that they can&#8217;t get anywhere else.&#8221;<\/p>\n<div id=\"attachment_50625\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/02\/PS4-controller1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-50625\" class=\"size-full wp-image-50625\" title=\"PS4 controller\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/02\/PS4-controller1.jpg\" alt=\"PS4 controller\" width=\"600\" height=\"358\" \/><\/a><p id=\"caption-attachment-50625\" class=\"wp-caption-text\">PS4 controller (rumoured prototype)<\/p><\/div>\n<p>The PS4 will succeed PlayStation 3 consoles that began their lifespan in late 2006.<\/p>\n<p>Sony has remained mum, but that hasn&#8217;t stopped talk of hardware upgrades such as improved graphics and controllers with touchpads, and chatter of a Sony cable-style service to route film or music content to PlayStation consoles.<\/p>\n<p>Speculation ahead of the event included talk of being able to play full-scale videogames streamed online &#8212; a break from the practice of selling titles on disks.<\/p>\n<p>&#8220;If Sony can offer streamed top-notch games via an affordable pricing plan, that would be a coup,&#8221; Steinberg said. &#8220;It is a nascent market that will be growing by leaps and bounds in coming years.&#8221;<\/p>\n<p>Free or inexpensive free games on smartphones and tablet computers are increasing the pressure on videogame companies to deliver experiences worth players&#8217; time and money.<\/p>\n<p>New generation consoles are typically priced in the $400 to $500 range, and blockbuster game titles hit the market at $60 each.<\/p>\n<p>&#8220;Sony is under a lot of pressure,&#8221; said National Alliance Capital Markets analyst Mike Hickey. &#8220;Gamers are desperate for innovation and better games.&#8221;<\/p>\n<p>While Sony is tethered to &#8220;legacy&#8221; hardware, companies such as Apple and Google are driving innovation with tablets, smartphones, and ways to route Internet offerings to television sets, according to Hickey.<\/p>\n<p>In ramping up content and services for PlayStation, Sony needs to motivate people to upgrade from the current model.<\/p>\n<p>&#8220;If Sony wants to win it, they need to show some killer games to get people to go out and spend a lot of money for the core game experience,&#8221; Hickey said.<\/p>\n<p>He blamed a dearth of compelling titles as a reason for disappointing sales of Nintendo&#8217;s innovative Wii U consoles, introduced late last year.<\/p>\n<p>&#8220;The Wii U is a case study you can&#8217;t ignore,&#8221; Hickey said. &#8220;Sony at least has to nail it with the games; the core market can drive the mass market.&#8221;<\/p>\n<p>Industry tracker NPD Group reported that just shy of $9 billion was spent in the United States last year on purchasing or renting video and computer games.<\/p>\n<p>Another $5.92 billion was spent on game downloads, subscriptions, and play on mobile games or at social networks, according to NPD.<\/p>\n<p>&#8220;Tablets are in every household and the computing power of tablets is going up every year,&#8221; Hickey said. &#8220;Eventually, the tablet could very well become the console.&#8221;<\/p>\n<h3 class=\"my-4\">More Playstation 4 news:<\/h3>\n<p><a title=\"PS4 premium subscription, release date, pricing rumours\" href=\"http:\/\/mygaming.co.za\/news\/news\/50807-ps4-premium-subscription-release-date-pricing-rumours.html\"><strong>PS4 premium subscription, release date, pricing rumours<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/50736-ps4-streams-ps3-games-using-gaikai.html\">PS4 streams PS3 games using Gaikai<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/50334-xbox-720-requires-always-on-internet-ps4-gets-cloud-gaming.html\">Xbox 720 requires always-on Internet, PS4 gets cloud gaming<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/columns\/50066-playstation-4-fever-peaks-ahead-of-mystery-sony-event.html\">Playstation 4 fever peaks ahead of mystery Sony event<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/news\/49718-fresh-ps4-specs-leaked-new-controller-user-accounts-detailed.html\">Fresh PS4 specs leaked, new controller, user accounts detailed<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony might be making its last attempt to be relevant as a digital platofrm, says analyst<\/p>\n","protected":false},"author":199,"featured_media":49615,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11681],"tags":[31,1239,1853,71],"class_list":["post-50814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-playstation","tag-active","tag-playstation-4","tag-playstation4","tag-sony"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/50814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/199"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=50814"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/50814\/revisions"}],"predecessor-version":[{"id":50815,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/50814\/revisions\/50815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/49615"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=50814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=50814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=50814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}