{"id":5217,"date":"2010-01-20T12:24:00","date_gmt":"2010-01-20T10:24:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"dj-hero-highest-grossing-new-ip-in-2009","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/5217-dj-hero-highest-grossing-new-ip-in-2009","title":{"rendered":"DJ Hero highest grossing new IP in 2009"},"content":{"rendered":"<p>Reports surfaced yesterday that Activision&rsquo;s DJ Hero franchise has been declared the highest grossing intellectual property (IP) of 2009, perhaps buoyed by its $100 (R750) standard edition price and $200 (R1500) for the Renegade Edition.<\/p>\n<p>According to publishers Activision the game generated more than any other new intellectual property released in 2009 in North America &ndash; as cited by an NPD report.<\/p>\n<p>&#8220;DJ Hero has transformed music gaming by marrying an innovative turntable controller and exhilarating gameplay with the biggest artists and incredible music from around the world,&#8221; said Robert Kotick, CEO, Activision Blizzard in a press statement.<\/p>\n<p>&#8220;Consumers and critics agree that DJ Hero is one of the best music games ever created and further establishes Guitar Hero(R) as the premier franchise of its kind.&#8221;<\/p>\n<p>The fastest selling IP of 2009 was Gearbox developed Borderlands, which sold two million units worldwide in seven weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activision claims that DJ Hero grossed more than any other fresh IP in 2009<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5217","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/5217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=5217"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/5217\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=5217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=5217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=5217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}