{"id":5342,"date":"2010-02-08T10:57:00","date_gmt":"2010-02-08T08:57:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"sony-losing-less-on-ps3-sales","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/playstation\/5342-sony-losing-less-on-ps3-sales","title":{"rendered":"Sony losing less on PS3 sales"},"content":{"rendered":"<p>Although it has been confirmed that Sony is still losing money on each PlayStation 3 sold the good news is that the company is losing considerably less.<br \/>According to <a href=\"http:\/\/kotaku.com\/5465528\/sony-still-losing-money-on-every-ps3-sold-but-not-as-much\" target=\"_self\">Kotaku<\/a> Sony has cut its losses on the PS3 from $37 (R281) to $17 (R129). This is reportedly as a result of reduced functionality and size of the console as well as a gradual reduction in hardware prices over the years.<\/p>\n<p>This may well see Sony achieve its goal of turning a profit on every console sold by 2011 &ndash; quite a feat considering that the company initially released the console for $699, which meant they were incurring a loss of roughly $250 on each console.<\/p>\n<p>Given the sudden increase in PS3 sales in 2009 and Sony&rsquo;s recent positive profit report it seems that the company made the right choice in 2006 when it chose to back a console design which was considerably ahead of its time.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company edging closer to turning a profit on console sales<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[11681],"tags":[],"class_list":["post-5342","post","type-post","status-publish","format-standard","hentry","category-playstation"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/5342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=5342"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/5342\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=5342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=5342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=5342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}