{"id":53435,"date":"2013-05-02T12:50:42","date_gmt":"2013-05-02T10:50:42","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=53435"},"modified":"2013-05-02T12:55:22","modified_gmt":"2013-05-02T10:55:22","slug":"tablet-pcs-are-a-dying-breed-blackberry-ceo","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/gadgets\/53435-tablet-pcs-are-a-dying-breed-blackberry-ceo","title":{"rendered":"Tablet PCs are a dying breed: BlackBerry CEO"},"content":{"rendered":"<p>Thorsten Heins, BlackBerry&#8217;s CEO, thinks tablets will be a dead market in just five years. In a recent interview with Bloomberg, he said that, &#8220;there won&#8217;t be a reason to own one by that time. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.\u201d<\/p>\n<p>These comments follow recent <a title=\"Worldwide Tablet Market Surges Ahead on Strong First Quarter Sales, Says IDC \" href=\"http:\/\/www.idc.com\/getdoc.jsp?containerId=prUS24093213\" target=\"_blank\">data presented by the IDC<\/a> showing that for Q1 2013, tablet shipments have increased by 142.4% year-on-year, with Apple leading with 19.5 million units shipped, followed by Samsung with 8.8 million units.<\/p>\n<p>Heins further noted that the company has good growth for the BlackBerry 10 platform with the launch of the Z10 mobile phone and plans to see more growth with the Q10, the company&#8217;s new flagship QWERTY smartphone with a 3.1-inch screen. Shares for the company <a title=\"Bloomberg Reaserh in Motion market watch\" href=\"http:\/\/www.bloomberg.com\/quote\/BBRY:US\" target=\"_blank\">rose 4.4% to $16.29<\/a> and stock value has increased overall by 37% after generally good reception of the Z10.<\/p>\n<p>\u201cIn five years, I see BlackBerry to be the absolute leader in mobile computing &#8211; that\u2019s what we\u2019re aiming for,\u201d Heins said. \u201cI want to gain as much market share as I can, but not by being a copycat.\u201d<\/p>\n<div id=\"attachment_53441\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/05\/BlackBerry-Z10-Q10-mobiles.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53441\" class=\"size-large wp-image-53441\" alt=\"BlackBerry Z10 Q10 mobiles\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/05\/BlackBerry-Z10-Q10-mobiles-600x478.jpg\" width=\"600\" height=\"478\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/05\/BlackBerry-Z10-Q10-mobiles-600x478.jpg 600w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/05\/BlackBerry-Z10-Q10-mobiles.jpg 1353w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-53441\" class=\"wp-caption-text\">BlackBerry Z10 and Q10 mobiles<\/p><\/div>\n<p>Heins took over the reins from former Blackberry CEOs Mike Lazaridis and Jim Balsillie, who had been running the company since its creation in\u00a0 1984. Formerly known as Research in Motion (RIM), the company changed their logos and corporate name to BlackBerry on 30 January 2013 to match the only product they currently sold &#8211; mobile phones (and one tablet) under the BlackBerry brand.<\/p>\n<p>Slow growth has been plaguing the company&#8217;s financial stability, and in America, RIM saw sales drop as Apple&#8217;s iPhone and a slew of Android devices took over their market share. According to <a title=\"Netmarket Share for Devices, Browsers and Operating Systems\" href=\"http:\/\/www.netmarketshare.com\/\" target=\"_blank\">NetMarketshare.com<\/a>, BlackBerry devices account for 1.51% of American market share as of April 2013.<\/p>\n<p>Sales of the company&#8217;s BlackBerry Playbook, their only tablet and the device that served as the basis for the BlackBerry 10 platform, have also been lacklustre. The device was criticised by developers for being reliant on using a Blackberry handset for e-mail and calendar facilities, and after shipments of approximately 900,000 tablets in just nine months, RIM had to <a title=\"BlackBerry Bust: RIM Takes a $485 Million Hit on the Ailing PlayBook\" href=\"http:\/\/mashable.com\/2011\/12\/02\/playbook-485-million-charge\/\" target=\"_blank\">write down the inventory value<\/a> of the tablets they still had by $485 million.<\/p>\n<h6>Source: <a title=\"BlackBerry CEO Questions Future of Tablets\" href=\"http:\/\/www.bloomberg.com\/news\/2013-04-30\/blackberry-ceo-questions-future-of-tablets.html\" target=\"_blank\">Bloomberg<\/a>,\u00a0 <a title=\"Worldwide Tablet Market Surges Ahead on Strong First Quarter Sales, Says IDC\" href=\"http:\/\/www.idc.com\/getdoc.jsp?containerId=prUS24093213\" target=\"_blank\">IDC.com<\/a><\/h6>\n<h3 class=\"my-4\">More Gadget news:<\/h3>\n<p><a title=\"Smaller Windows 8 tablets planned by Microsoft\" href=\"http:\/\/mygaming.co.za\/news\/gadgets\/53089-smaller-windows-8-tablets-planned-by-microsoft.html\"><strong>Smaller Windows 8 tablets planned by Microsoft<\/strong><\/a><\/p>\n<p><a title=\"Sony\u2019s Dualshock 3 can pair with Xperia Smartphone\" href=\"http:\/\/mygaming.co.za\/news\/gadgets\/52701-sonys-dualshock-3-can-pair-with-xperia-smartphone.html\"><strong>Sony\u2019s Dualshock 3 can pair with Xperia Smartphone<\/strong><\/a><\/p>\n<p><a title=\"Sony 4K 55-inch and 65-inch 4K TV prices revealed\" href=\"http:\/\/mygaming.co.za\/news\/gadgets\/52641-sony-4k-55-and-65-inch-4k-tv-prices-revealed.html\"><strong>Sony 4K 55-inch and 65-inch 4K TV prices revealed<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thorsten Heins says the tablet PC market has just five years to live.<\/p>\n","protected":false},"author":208,"featured_media":53440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[8585],"tags":[31,4256,9816,9819,9818,9817,9815],"class_list":["post-53435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","tag-active","tag-blackberry","tag-blackberry-playbook","tag-blackberry-q10","tag-blackberry-z10","tag-rim","tag-thorstein-heins"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/53435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/208"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=53435"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/53435\/revisions"}],"predecessor-version":[{"id":53454,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/53435\/revisions\/53454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/53440"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=53435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=53435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=53435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}