{"id":5424,"date":"2010-02-19T11:50:00","date_gmt":"2010-02-19T09:50:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"activision-ceo-regrets-not-teaming-up-with-harmonix","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/5424-activision-ceo-regrets-not-teaming-up-with-harmonix","title":{"rendered":"Activision CEO regrets not teaming up with Harmonix"},"content":{"rendered":"<p>While delivering his keynote speech at DICE gaming summit yesterday Activision CEO Bobby Kotick admitted it was a mistake not to work with Rock Band developers Harmonix when creating hit franchise Guitar Hero.<\/p>\n<p>&ldquo;We really didn&rsquo;t even think, &lsquo;Hey, we should go to Boston and meet these Harmonix guys and see what they&rsquo;re up to,&rsquo;&rdquo; Kotick revealed, adding that &ldquo;It would probably be a profitable opportunity for both of us.&rdquo;<\/p>\n<p>Instead the publisher opted to team up with developers Red Octane, which brought about the birth of Guitar Hero &ndash; one of the most commercially successful IPs of the last decade.<\/p>\n<p>Nonetheless, Harmonix&rsquo;s Rock Band: The Beatles, which launched in 2009, has gone some way towards challenging the title &ndash; perhaps giving Kotick the insight that ruling the developer out in the early years of music gaming might have been a bad choice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bobby Kotick opens up regarding early Guitar Hero development<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5424","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/5424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=5424"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/5424\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=5424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=5424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=5424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}