{"id":55646,"date":"2013-06-25T13:54:37","date_gmt":"2013-06-25T11:54:37","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=55646"},"modified":"2013-06-25T13:55:56","modified_gmt":"2013-06-25T11:55:56","slug":"top-7-reasons-why-game-devs-choose-geforce","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/pc\/55646-top-7-reasons-why-game-devs-choose-geforce","title":{"rendered":"Top 7 reasons why game devs choose Geforce"},"content":{"rendered":"<p>Nvidia&#8217;s message at E3 2013 this year wasn&#8217;t very loud and in-your-face. The green team had a small press event during the gaming expo and talked about game developers and their relationship with the company, especially when it came to designing and running games on Geforce hardware.<\/p>\n<p>Nvidia claims that this year&#8217;s biggest upcoming AAA titles including Assassin&#8217;s Creed IV: Black Flag, Watch Dogs, Splinter Cell: Black List, The Witcher 3: Wild Hunt and Batman: Arkham Origins are all reliant on technology inside Nvidia graphics cards to produce the visuals they offer to gamers. The company adds that the level of detail the games are capable of wouldn&#8217;t be possible on other graphics&#8217; vendors&#8217; hardware.<\/p>\n<div id=\"attachment_55647\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/06\/GeForce-works-better-for-games.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55647\" class=\"size-large wp-image-55647\" alt=\"GeForce works better for games\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/06\/GeForce-works-better-for-games-600x334.png\" width=\"600\" height=\"334\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/06\/GeForce-works-better-for-games-600x334.png 600w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/06\/GeForce-works-better-for-games-267x150.png 267w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/06\/GeForce-works-better-for-games.png 729w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-55647\" class=\"wp-caption-text\">GeForce works better for games<\/p><\/div>\n<p>Nvidia does seem to offer a lot of technologies that it leverages through the use of CUDA and Physx. They currently offer advanced simulators for water effects, facial movement and a host of other detail-enhancing technologies like cloth physics and TXAA, which uses less memory and offers better performance than FXAA. One of my favourite parts of their keynote at the Game Developer&#8217;s Conference this year was seeing their Waveworks technology in action, which is what powers Ubisoft&#8217;s seascape in Black Flag.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/XUSYbco0zIg?rel=0\" height=\"338\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>At E3, Nvidia&#8217;s&#8217;s Senior Vice President of Content and Technology, Tony Tamasi, talked about the company&#8217;s relationship with game developers and why developers would prefer Geforce. To aid his point, he brought up several game develoeprs to talk about why they chose Nvidia:<\/p>\n<ol>\n<li>\n<blockquote><p><span style=\"font-size: 13px; line-height: 19px;\"><strong>Weirder Weapons<\/strong>\u00a0\u2013 Randy Pitchford, president of Gearbox Software showed off an upcoming downloadable content (DLC) pack for <em>Borderlands 2<\/em>\u00a0that transforms the offbeat sci-fi world of <em>Borderlands 2<\/em>\u00a0into a dungeon crawler that pits players equipped with futuristic weapons that go bang in amazing ways against armies of creepy critters.<\/span><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><span style=\"font-size: 13px; line-height: 19px;\"><strong>Wider Worlds<\/strong>\u00a0\u2013 <em>Assassin\u2019s Creed IV: Black Flag<\/em>, will be set in a world ten times the size of any earlier <em>Assassin\u2019s Creed<\/em> installments, said Carsten Myhill, lead content manager at Ubisoft. Players will explore environment alive with rolling seas, roaring waterfalls, lashing rain, and exotic landscapes. \u201cWe wanted to push the visual technology as far as imaginable,\u201d Myhill said. \u201cOur relationship with NVIDIA helps us do that.\u201d<\/span><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><span style=\"font-size: 13px; line-height: 19px;\"><strong>Sneakier Sneakiness<\/strong>\u00a0\u2013 Visual effects are a central part of <em>Splinter Cell\u2019s<\/em> action, Andy Wilson, a producer at Ubisoft Toronto, said, allowing the franchise\u2019s stealthy hero, Sam Fisher, to flit through shadows undetected. To build <em>Splinter Cell: Blacklist<\/em>, Wilson invited NVIDIA engineers to work alongside Ubisoft\u2019s own. The result is a demo packed with lightning that illuminates darkened rooftops, slick rain-soaked walls, and characters who fog the cold London air as they exhale.<\/span><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><span style=\"font-size: 13px; line-height: 19px;\"><strong>Nicer Threads<\/strong> \u2013\u00a0Limin Lu, senior technical director at Snail Games explained that NVIDIA\u2019s PhysX technology lets his developers create outfits that shake and shimmy as characters move through Snail\u2019s virtual worlds. The result: selling new clothes to players has generated hundreds of thousands of dollars in <em>Age of Wushu<\/em> a game set in ancient China.<\/span><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><span style=\"font-size: 13px; line-height: 19px;\"><strong>Quicker Development<\/strong>\u00a0\u2013 Steve Sinclair, creative director for Digital Extremes, isn\u2019t shy about it. His small studio dug deep into NVIDIA\u2019s technology toolbox to build a game packed with big effects. <em>Warframe<\/em> which Sinclair describes as \u201cNinjas in Space,\u201d is a free to play game filled with frenetic action. And, for gamers using NVIDIA\u2019s GPUs, it\u2019s also full of clever visual touches that give the free-to-play game a big-budget sheen.<\/span><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><span style=\"font-size: 13px; line-height: 19px;\"><strong>Explodier Explosions<\/strong> \u2013\u00a0Everyone likes stuff that goes boom, and there\u2019s plenty of that in the <em>Planetside 2<\/em> a PC game coming to the PlayStation 4 later this year that pits thousands of players against one another on sprawling battlefields. Tramell Isaac, a senior art director with Sony Online Entertainment credited NVIDIA for a host of visual flourishes \u2013 among them, spectacular explosions. \u201cThe NVIDIA guys are really great to work with,\u201d Isaac said. \u2018They actually knew our game.\u201d<\/span><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><span style=\"font-size: 13px; line-height: 19px;\"><strong>Visions of What\u2019s Next<\/strong> \u2013 Epic \u2014 which builds game engines for a host of cutting-edge titles \u2014 is known for gameplay demos that set the tone for each new generation of games. And Epic didn\u2019t disappoint when it unveiled its <em>Infiltrator<\/em>\u00a0demo earlier this year. The technology behind the demo: NVIDIA GPUs, said Alan Willard, senior technical artist with Epic. \u201cOur development workstations are NVIDIA machines,\u201d Willard said. \u201cNVIDIA allows us to do things we wouldn\u2019t have thought possible.\u201d<\/span><\/p><\/blockquote>\n<\/li>\n<\/ol>\n<p>Tamasi also said that more game developers are flocking to the PC now than ever before because of the attractive development environment there. The company claimed that out of the slew of talented developers and studios out there, 48% of them are developing for the desktop PC, 13% are working on Xbox 360 and PS3 titles, 11% are working on the next-gen consoles while only 5% are concentrating on Wii U development.<\/p>\n<p>The elephant in the room seems to be the missing 33% &#8211; presumably they&#8217;re targeting the mobile segment. The fact that Nvidia chose not to talk about the other 33% shows how worried the company is that the mobile segment will eventually eat into their chunk of market share on the desktop. Despite efforts from Intel, Nvidia, AMD and Microsoft, consumers are buying less desktop computers\u00a0 year on year, choosing to flock to user-friendly tablets and laptops.<\/p>\n<p>However, <a title=\"Nvidia tackles mobile market, good news for gamers\" href=\"http:\/\/mygaming.co.za\/news\/hardware\/55411-nvidia-tackles-mobile-market-good-news-for-gamers.html\">Nvidia has plans to tackle the mobile market<\/a>, which could ultimately prove to be a good things for gamers in general.<\/p>\n<h6>Source: <a title=\"7 Reasons Game Developers Rely on NVIDIA\" href=\"http:\/\/blogs.nvidia.com\/blog\/2013\/06\/13\/seven-reasons\/\" target=\"_blank\">Nvidia<\/a><\/h6>\n<h3 class=\"my-4\">More Hardware news:<\/h3>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/hardware\/55638-amd-stutter-free-crossfire-driver-release-date-announced.html\">AMD Stutter-free Crossfire driver release date announced<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/hardware\/55411-nvidia-tackles-mobile-market-good-news-for-gamers.html\">Nvidia tackles mobile market, good news for gamers<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/hardware\/55465-nvidia-gtx760-specs-leaked-goes-up-against-amd-hd7870.html\">Nvidia GTX760 specs leaked, goes up against AMD HD7870<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nvidia says developers rely on them to produce better-looking games<\/p>\n","protected":false},"author":208,"featured_media":55657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[3],"tags":[31,2420,45,6277],"class_list":["post-55646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc","tag-active","tag-geforce","tag-nvidia","tag-physx"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/55646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/208"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=55646"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/55646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/55657"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=55646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=55646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=55646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}