Ster-Kinekor announced in a press release today (15 July 2013) that it has started converting all 438 of its cinemas to the latest digital technology.<\/p>\n
According to the film distributor, this means that audiences can now enjoy the release of a new international title together with the rest of the world.<\/p>\n
\u201cSouth Africans can now participate first-hand in the hype of a new blockbuster release, and be a part of the global conversation as it trends across the world,\u201d Ster-Kinekor said.<\/p>\n
\u201cA new era in cinema viewing is now a reality,\u201d the company said.<\/p>\n
The full digital conversion of Ster-Kinekor\u2019s Irene Mall and Sterland sites has been completed, according to the press release.<\/p>\n
\u201cWith these latest technological advancements, the entire cinema experience is set to undergo a profound change,\u201d said Ster-Kinekor. \u201cThe picture quality is heightened while the state-of-the-art surround sound greatly enhances the overall viewing experience, as each cinema now comes standard with the very latest digital technology and superior equipment.\u201d<\/p>\n
Along with the conversion to digital, Sterland now also has one cinema that supports 3D projection, Ster-Kinekor said.<\/p>\n
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