![\"Roy](\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2013\/08\/Roy-Taylor.jpg\")
<\/a>Roy Taylor<\/p><\/div>\n
Taylor said there is a struggle within the market to define AMD’s products. He says that AMD and Intel need to come to an agreement on how their technologies are defined and how they will be marketed, as the companies today are neck-and-neck in terms of what they’re doing with processors and how they’re going about solving issues with their designs.<\/p>\n
“Any conversation we have about an APU needs to begin with an agreed upon definition. An APU, to us, is any processor which includes a serial processor \u2014 a CPU and GPU in one package. By that definition, not only are Trinity and Richland APUs, but so are Ivy Bridge, Sandy Bridge, and Haswell. Those comparisons I think are starting to be made. But I don\u2019t know why more aren\u2019t making them,” said Taylor.<\/p>\n
More specifically, it appears that AMD is not aiming to be paired up with Intel at the same level because their products don’t always line up in benchmarks, but they prefer that people would address their products in a similar manner. Mind share is almost as important as market share and AMD’s APUs are indeed viewed in a different light to Intel’s processors with embedded HD graphics.<\/p>\n
Taylor said that AMD has noticed their APUs gaining traction in the budget markets, slowly taking up market share for people who would previously have bought a separate processor and graphics card. He also told VR-Zone that with the next-generation consoles both powered by AMD APUs, the company hopes that the term will take off more with consumers and that they will begin to realise the benefits of AMD’s products.<\/p>\n