2K Sports has laid claim as one of the premier sports publishers in the business, and its development studios have taken over the basketball, ice-hockey and baseball genre bragging right for a few years, but would 2K Sports ever branch out further?<\/p>\n
MyGaming caught up with 2K Sports\u2019 Senior Director of Marketing Chris Snyder and asked whether 2K Sports is looking to broaden its scope, maybe even branching into rugby, to cater for markets such as South Africa, Australia, New Zealand, and Europe.<\/p>\n
\u201cThere\u2019s always the idea to branch into new sports,\u201d said Snyder. \u201cThe guys at head office are very very smart, so yeah, if it makes sense from a business perspective to reach into new sporting codes and types, 2K Sports will definitely be there.\u201d<\/p>\n
\u201cThat was the case with WWE; it made sense for 2K Sports to pick it up from THQ,\u201d said Snyder, referring to the acquisition of the WWE video game IP from the bankruptcy and consequential auction of THQ\u2019s properties.<\/p>\n
2K Sports\u2019 upcoming games include NBA 2K14 and WWE 2K14, which are set for releases on 4 October and 1 November respectively. MyGaming got a little closer to the two games, including hands-on with WWE 2K14, and we\u2019ll be bringing impressions of those soon.<\/p>\n
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