Razer’s CEO, Min-Liang Tan recently revealed that the company sells every product at a loss in order to grow its brand and adoption among gamers.<\/p>\n
Tan was replying to a question fielded by VG247 as to how the sales of left-hand versions of Razer’s DeathAdder and Naga were going.<\/p>\n
“Terribly. Commercially, it\u2019s one of the worst decisions we\u2019ve ever made. But it\u2019s one of those things where we just do it. We\u2019re not run like a real company, I know. It\u2019s insane, but every single product we ship, we\u2019re shipping at a loss. But, life is short. And it\u2019s funny to see someone using a left-handed mouse.”<\/p>\n
Tan says that the company’s loss-making products allows them to be more successful in the long term and offer gamers the best hardware possible. Tan said that for every one product that goes to market there are four or more waiting in line to be released.<\/p>\n
“It’s one of those things, a Razer design initiative. We take a million years to get anything out. If you put things in perspective, most other companies probably launch more products in a single year than we have done in the past. We launch very few products \u2013 but products that everybody wants. If there are 50
Tan has said in the past that it’s not only Razer’s design initiatives that are crucial to its success, but also the employees in the company. In the VG247 interview he also acknowledges the efforts of his company’s investors.<\/p>\n
\u201cOur investors are genuine product people. I\u2019m thankful for it. I cannot imagine if somebody\u2019s just interested in like, a bottom line or a profit. We\u2019ve been able to make decisions that make absolutely no commercial sense whatsoever,” said Tan.<\/p>\n
Razer later released a press release that stated while the company doesn’t focus on profits with its new products, they don’t make a loss on all products sold during a device’s lifetime.<\/p>\n
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