Console and PC games need to have variable pricing, like the mobile game industry, because paying $60 for every game is a \u201cgiant F-U\u201d to gamers, according to former Electronic Arts CEO John Riccitiello.<\/p>\n
Riccitiello was speaking at the Gaming Insiders Summit, and said that the install base in the mobile industry is proof that a variable pricing model works.<\/p>\n
\u201cThere\u2019s not been a console game with even half as many installs as Clash of Clans,\u201d he said. \u201cPuzzle & Dragons has got more installs than any console game in history. Getting a larger audience through variable pricing is a really useful thing.\u201d<\/p>\n
Riccitiello also said that the mainstream gaming industry also has a lot to learn from mobile, such as the ongoing service and testing that\u2019s done in the mobile space.<\/p>\n
\u201cMore than anything, what the traditional game industry should learn from mobile is it\u2019s really about service,\u201d he said. \u201cIt\u2019s an ongoing business. You\u2019d think we would have learned this some time ago, but I find it interesting that WoW and Sim City and GTA and Starcraft and many other games all fell over at launch when they put their service components together.<\/p>\n
\u201cSome of the biggest brands \u2013 I\u2019d argue almost all the biggest brands \u2013 fell over from lack of the testing and research that mobile people do in the regular course of their day.\u201d<\/p>\n
Speaking of EA and game prices, check out the pre-order price roundup for Battlefield 4<\/a>.<\/p>\n Battlefield 4 single-player story trailer released<\/b><\/a><\/p>\n Titanfall release date, collector\u2019s edition revealed<\/b><\/a><\/p>\n Need for Speed Rivals gameplay unleashed<\/b><\/a><\/p>\n EA bungles Need For Speed Rivals system requirements?<\/b><\/a><\/p>\nSource: Thealistdaily<\/a>\u00a0via VG247<\/a><\/h6>\n
More EA news:<\/h3>\n