{"id":60422,"date":"2013-11-21T11:03:27","date_gmt":"2013-11-21T09:03:27","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=60422"},"modified":"2013-11-21T11:05:19","modified_gmt":"2013-11-21T09:05:19","slug":"battlefield-to-become-an-annual-franchise","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/60422-battlefield-to-become-an-annual-franchise","title":{"rendered":"Battlefield to become an annual franchise?"},"content":{"rendered":"

Speaking at the UBS conference, EA chief financial officer Blake Jorgensen responded to a question posed by UBS analyst Eric J. Sheridan<\/strong>: will Battlefield become an annual franchise and what are the pros and cons of such a decision?<\/p>\n

“The challenges are you\u2019ve got to most likely do it out of two studios because it\u2019s hard, it\u2019s a two year project<\/strong>, Battlefield takes us about two years to develop and so you want to make sure that you’re sharing talent across studios, so you keep core talent of the product and the experience for the consumer there. You also want to be really careful that you don\u2019t destroy the franchise along the way<\/strong>. You got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise,” said Jorgensen.<\/p>\n

“And Battlefield is a product that doesn\u2019t just sell once; it sells for 24 months<\/strong> associated with not just Battlefield, but all the additional Battlefield premium activities that the consumer wants. So you\u2019ve got to be careful that you don\u2019t destroy some of that tale that is on the Battlefield product. But we\u2019re clearly interested in continuing to grow that business<\/strong> and it\u2019s been a great franchise for us and there would be more to come as we talk about it,” said Jorgensen.<\/p>\n

\"Battlefield<\/a>

Battlefield 4 – Paracel Storm<\/p><\/div>\n

“I think for 2015 one of the concerns people have is that if Battlefield does well this year, you\u2019ve dug a hole for next year<\/strong>, how do you fill that hole, we\u2019ve got a new fighting game UFC<\/strong> coming out. We\u2019ve got a magnificent Dragon Age<\/strong> that\u2019s in development that should be a big hit for us next year.”<\/p>\n

“Obviously, we\u2019ll bring out next year Respawn’s Titanfall<\/strong> product that will start selling at the tail end of this year, will also sell well into next year, and obviously all of the Gen4 title benefits will start to build-up as we see more and more people get on new boxes. And so, we\u2019re excited and we think that will be a great 2015 and 2016 when we\u2019ll start to see the emergence of possibly the Star Wars<\/strong> titles along with the Star Wars movies that will start to come out in late calendar 2015 or fiscal 2016,” said Jorgensen.<\/p>\n

So in true executive fashion, he answered the question in a really interesting way without clearly answering it. Reading between the lines, it sounds like EA hasn’t decided on an annual Battlefield release just yet, but have contemplated the logistics.<\/p>\n

What do you think? Would Battlefield benefit or suffer from an annual release?<\/p>\n

Source: Seeking Alpha<\/a><\/h6>\n

More gaming news<\/h3>\n

Need for Speed Rivals PC a sloppy port to avoid<\/a><\/strong><\/p>\n

IGN Africa unveiled<\/a><\/strong><\/p>\n

SA-bred STASIS adventure game going strong<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

EA answers the question that fans fear<\/p>\n","protected":false},"author":157,"featured_media":57637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[1419,5693,8835,813,21],"class_list":["post-60422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-battlefield","tag-battlefield-4","tag-blake-jorgensen","tag-electronic-arts","tag-headline"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/60422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=60422"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/60422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/57637"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=60422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=60422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=60422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}