{"id":60673,"date":"2013-12-02T12:30:06","date_gmt":"2013-12-02T10:30:06","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=60673"},"modified":"2013-12-02T15:33:34","modified_gmt":"2013-12-02T13:33:34","slug":"amazon-to-unleash-delivery-drones","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/60673-amazon-to-unleash-delivery-drones","title":{"rendered":"Amazon to unleash delivery drones"},"content":{"rendered":"<p>Want that Amazon order in just 30 minutes? Company CEO Jeff Bezos says he hopes to soon deploy an armada of mini-drones able to drop small packages at your doorstep.<\/p>\n<p>The US online retail giant&#8217;s revolutionary project still needs extra safety testing and federal approval, but Bezos believes that Amazon &#8220;Prime Air&#8221; would be up and running within four to five years.<\/p>\n<p>&#8220;These are effectively drones but there&#8217;s no reason that they can&#8217;t be used as delivery vehicles,&#8221; Bezos told CBS television&#8217;s &#8220;60 Minutes&#8221; program late Sunday.<\/p>\n<p>&#8220;I know this looks like science fiction. It&#8217;s not,&#8221; he said.<\/p>\n<p>&#8220;We can do half-hour delivery . . . and we can carry objects, we think, up to five pounds (2.3 kilograms), which covers 86 percent of the items that we deliver.&#8221;<\/p>\n<p>A video posted on the company&#8217;s website shows a prototype drone. The body of the device is about the size of a flat-scree monitor, and it is attached to eight small helicopter rotors and sits on four tall legs.<\/p>\n<p>The claws under the belly of the &#8220;octopeter&#8221; then latch onto a standard sized plastic bucket that rolls down a conveyer belt at Amazon&#8217;s fulfillment center. Inside the bucket is the order.<\/p>\n<p>The drone lifts off and whizzes into the air like a giant mechanical insect to deliver the package just 30 minutes after clicking the &#8220;pay&#8221; button on Amazon.com. Then it buzzes back into the air and returns to base.<\/p>\n<p>The mini-drones are powered by environmentally-friendly electric motors and can cover areas within a 10-mile (16-kilometer) radius of fulfillment centers, thus covering a significant portion of the population in urban areas.<\/p>\n<p>The drones operate autonomously and follow the GPS coordinates they receive to drop the items off the target locations.<\/p>\n<p>&#8220;It&#8217;s very green, it&#8217;s better than driving trucks around,&#8221; said Bezos.<\/p>\n<p>He also claims they are safe; the prototype has redundant motors that will keep it in the air and prevent it from crashing.<\/p>\n<p>&#8220;The hard part here is putting in all the redundancy, all the reliability, all the systems you need to say, &#8216;Look, this thing can&#8217;t land on somebody&#8217;s head while they&#8217;re walking around their neighborhood,'&#8221; Bezos told CBS.<\/p>\n<p>Amazon said the octocopters would be &#8220;ready to enter commercial operations as soon as the necessary regulations are in place,&#8221; noting that the Federal Aviation Administration was hard at work hammering out rules for the use of unmanned aerial vehicles.<\/p>\n<p>Amazon projected a more optimistic timeline than Bezos himself for the project to be activated, saying the FAA&#8217;s rules could be in place as early as 2015, and that Amazon Prime Air would be ready at that time.<\/p>\n<p>Bezos hinted that part of the motivation behind the mini-drones was to make sure Amazon remains on the cutting edge of the retail industry.<\/p>\n<p>&#8220;Companies have short life spans&#8230; And Amazon will be disrupted one day,&#8221; he said.<\/p>\n<p>&#8220;I would love for it to be after I&#8217;m dead.&#8221;<\/p>\n<p>If the plan succeeds other retailers like Wal Mart, or even the local pizza store, could also start home deliveries via drone.<\/p>\n<p>Comments on Twitter about the program ranged from amazed to humorous.<\/p>\n<p>&#8220;If this weren&#8217;t on the CBS website, I would think this Amazon drone thing was an Onion article,&#8221; wrote Iris Blasi, referring to the popular satirical tabloid.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/98BIu9dpwHU\" height=\"338\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<h3 class=\"my-4\">More business news<\/h3>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/business\/92807-amazon-worried-about-snow-not-strikes.html\">Amazon worried about snow, not strikes<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/business\/92773-richest-south-africans-revealed.html\">Richest South Africans revealed<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/business\/92687-turkcell-goes-after-mtn-in-sa-after-us-setback.html\">Turkcell goes after MTN in SA after US setback<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/business\/92643-telkom-salary-trouble-brewing-again.html\">Telkom salary trouble brewing again?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon hopes to soon deploy an armada of mini-drones able to drop small packages at your doorstep.<\/p>\n","protected":false},"author":199,"featured_media":60674,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[31,2794,11794,2921],"class_list":["post-60673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-active","tag-amazon","tag-amazon-prime-air","tag-city-interactive"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/60673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/199"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=60673"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/60673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/60674"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=60673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=60673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=60673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}