{"id":6073,"date":"2010-05-19T12:27:00","date_gmt":"2010-05-19T10:27:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"ubisoft-eyes-ea-s-10-dlc-strategy","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/6073-ubisoft-eyes-ea-s-10-dlc-strategy","title":{"rendered":"Ubisoft eyes EA\u2019s $10 DLC strategy"},"content":{"rendered":"<p><p>Ubisoft has over the past few months made quite a name for itself implementing restrictive DRM policies. The PC versions of Assassin&rsquo;s Creed II, Silent Hunter 5, The Settlers 7 and Splinter Cell: Conviction all require a constant connection to Ubisoft&rsquo;s online servers.<\/p>\n<p>This has made the publisher pretty unpopular with PC gamers, but until now, console gamers have had little to complain about.&nbsp;<\/p>\n<p>EA last week announced its diabolical plan to try and combat the second hand console game market, and monetise online gaming. All its sports titles will include a once off activation code for their online components. This effectively means that if you buy the game second hand, you won&rsquo;t be able to play it online, assuming the first owner used the activation code.<\/p>\n<p>Furthermore, EA is already including once-off keys with games like Mass Effect 2 and Dragon Age: Origins. These keys give gamers who buy games new access to exclusive DLC. These measures give gamers incentive to buy new, or alternatively to buy DLC codes directly from EA for $10.&nbsp;<\/p>\n<p>To make matters worse, Ubisoft&rsquo;s CFO Alain Martinez has stated at an earnings call that &#8220;We are looking very carefully at what is being done by EA regarding what we call the &#8216;$10 solution,&#8217; and we will probably follow that line at sometime in the future.&#8221;<\/p>\n<p>While publishers are dedicated to fighting piracy on PC, there is a noticeable trend towards efforts being made to combat the second-hand market on console.&nbsp;<\/p>\n<div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers working to combat second-hand market <\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6073","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/6073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=6073"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/6073\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=6073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=6073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=6073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}