Google on Tuesday began letting Lego lovers build with virtual color blocks in its Chrome web browser and then give creations homes in online maps of the real world.<\/p>\n
“There’s something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks,” Google product marketing manager Adrian Soghoian said in a blog post.<\/p>\n
“Well, we think the creative freedom of Lego bricks shouldn’t be limited to plastic bins — which is the idea behind Build with Chrome.”<\/p>\n
The browser application was originally built as an experiment by a team in Australia, but was opened to the public on Tuesday in an apparent tie-in to “The Lego Movie” due out in February.<\/p>\n
“More than one million builders have explored the new world of Lego creations downunder and published 66,000 builds, demonstrating the possibilities of the web as a creative canvas,” Google said at its official blog in Australia.<\/p>\n
Versions of the Build application have also been tailored for Android-powered touchscreen smartphones or tablets with high-end graphics capabilities, according to Soghoian.<\/p>\n
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