{"id":65139,"date":"2014-06-02T01:47:34","date_gmt":"2014-06-01T23:47:34","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=65139"},"modified":"2014-06-02T01:49:09","modified_gmt":"2014-06-01T23:49:09","slug":"video-games-life-cycle-in-south-africa","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/65139-video-games-life-cycle-in-south-africa","title":{"rendered":"Video games life-cycle in South Africa"},"content":{"rendered":"

Market research company Gfk<\/a> has provided MyGaming with insight into the South African retail lifecycle of AAA gaming titles.<\/p>\n

“On average, most of the top selling games will have sold 20% of their lifetime sales by week one. This tendency is becoming stronger with new franchises,” explained Gfk analyst S\u00f3nia Sengupta.<\/p>\n

The Christmas holiday season typically accounts for a further 20% of the life-time unit sales of the top games released in that year, added Sengupta.<\/p>\n

By way of example, Gfk provided data for some of the top-selling AAA titles of yesteryear.<\/p>\n

For Black Ops II lifetime sales, 4% were pre-orders while 16% were launch week sales. Assassin’s Creed III lifetime sales tell a similar story, with 4% being pre-orders and 15% sold in launch week.<\/p>\n

In the graphs below you can see how sales explode during launch week and then quickly taper off.<\/p>\n

\"Top<\/a>

Top grossing games lifecycle – Gfk stats, March 2014<\/p><\/div>\n

\"Top<\/a>

Top grossing games during Christmas 2012 period – Gfk stats, March 2014<\/p><\/div>\n

Do you tend to pre-order or pick up games during their launch week, or do you wait a while before spending your hard-earned dosh? Let us know in the comments and forum.<\/p>\n

More gaming news<\/h3>\n

SA retailers reveal best selling games of 2014 (so far)<\/a><\/strong><\/p>\n

Top-selling games in SA<\/a><\/strong><\/p>\n

Battlefield Hardline confirmed, coming to E3<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Big-name AAA video games have a very slim window in which to make their big sales numbers<\/p>\n","protected":false},"author":157,"featured_media":65151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[2287,4356,21],"class_list":["post-65139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-game-sales","tag-gfk","tag-headline"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/65139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=65139"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/65139\/revisions"}],"predecessor-version":[{"id":65153,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/65139\/revisions\/65153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/65151"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=65139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=65139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=65139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}