EA CEO Andrew Wilson has promised to put “players first” as part of his company’s plan to improve their product and service offerings.\u00a0You would expect a company that publishes video games and owns several development studios to always have the player in mind when running a business, but we know that profits and shareholders often take preference over us gamers.<\/p>\n
“In all honesty, as I came into the role, there was this sense in the marketplace that maybe we weren’t doing all that we could for the player. And my objective number one was to really re-instill a player-first mentality; a player-first culture inside the organisation,” said Wilson.<\/p>\n
He admits that EA has not always been seen in the best light by its customers, and he wants to change that.<\/p>\n
Wilson said EA could become a better company by showing games earlier and releasing public betas earlier in development for its bigger titles – like it is doing with Battlefield Hardline<\/a>.<\/p>\n