{"id":67095,"date":"2014-07-24T10:59:48","date_gmt":"2014-07-24T08:59:48","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=67095"},"modified":"2014-07-24T11:03:07","modified_gmt":"2014-07-24T09:03:07","slug":"worst-console-slogans","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/features\/67095-worst-console-slogans","title":{"rendered":"Worst console slogans"},"content":{"rendered":"<p>How would you convince someone to buy a gaming console?<\/p>\n<p>&#8220;Hey there, buy this console because its graphics are, like, really sweet, and it dispenses ice-cream when you finish a level.&#8221; (<em>Sold! &#8211; Ed<\/em>)<\/p>\n<p>While this may sound as if the speaker has gone bananas (b-a-n-a-n-a-s), it is arguably better than some of the slogans used by console manufacturers over the years.<\/p>\n<p>Here are some of the worst console slogans ever farted out of the brains of marketing professionals.<\/p>\n<h3 class=\"my-4\">PlayStation<\/h3>\n<p><strong>&#8220;If you want a Saturn, your head must be in Uranus&#8221;<\/strong><\/p>\n<p>Yes, Sony made a Uranus joke, that was the level of advertising in the days of the Sega Saturn and early PlayStation.<\/p>\n<p><strong>&#8220;This is living&#8221;<\/strong><\/p>\n<p>Used to advertise the PlayStation 3, \u201cthis is living\u201d was rather lame. If paying several thousand rand for a console in 2006 was living, then I must have been in a coma during those years. Wait, didn&#8217;t I buy a PS3?<\/p>\n<p>Sony has had a<a title=\"http:\/\/mygaming.co.za\/news\/ps3\/27987-sonys-biggest-marketing-fails.html\" href=\"http:\/\/mygaming.co.za\/news\/ps3\/27987-sonys-biggest-marketing-fails.html\"> long, long history of really bad marketing ideas<\/a> &#8211; so this is not really a big surprise.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/oivKc3nWyPA?rel=0\" width=\"600\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"my-4\">Xbox<\/h3>\n<p><strong>&#8220;Jump in&#8221;<\/strong><\/p>\n<p>Where would you like us to jump into, Microsoft? I know they meant it figuratively, but come on, you can do better than that. \u00a0Maybe they could have gone with &#8220;Sit down&#8221;, that makes more sense.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/cYROcGmdDDc?rel=0\" width=\"600\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"my-4\">Nintendo<\/h3>\n<p><strong>&#8220;Now you\u2019re playing with power&#8221;<\/strong><\/p>\n<p>Nintendo might not be the worst offender on the list, but let&#8217;s be honest, their consoles are not known for their raw power.<\/p>\n<p>The original NES was advertised with this slogan, which was transferred to the\u00a0Game Boy: &#8220;Now you&#8217;re playing with power &#8211; portable power&#8221;.<\/p>\n<p>When they launched the SNES, Nintendo took it to the next level: &#8220;Now you&#8217;re playing with power- super power&#8221;.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/x3rPDZm_1rI?rel=0\" width=\"600\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"my-4\">Sega<\/h3>\n<p><strong>&#8220;Genesis does what Nintendon\u2019t&#8221;<\/strong><\/p>\n<p>Competitive advertising is not something we experience in SA, but it is still in use internationally. Sega decided to take advantage of this, and threw in a Nintendo pun to show their superiority. How&#8217;d that work out for you Sega?<\/p>\n<p><strong>&#8220;The more you play it, the harder it gets&#8221;<\/strong><\/p>\n<p>As you can see in our headline image, Sega weren&#8217;t above making penis jokes (but then again, <a title=\"http:\/\/mygaming.co.za\/news\/ps3\/27987-sonys-biggest-marketing-fails.html\" href=\"http:\/\/mygaming.co.za\/news\/ps3\/27987-sonys-biggest-marketing-fails.html\">neither was Sony<\/a>) in an attempt to punt their console. As for the white residue at the tip of the controller\/phallic symbol, we hope that is only a reflection of a nearby light source.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/k7nsBoqJ6s8?rel=0\" width=\"600\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"my-4\">More gaming news<\/h3>\n<p style=\"color: #6e6e6e;\"><strong><a style=\"color: #0066cb;\" href=\"http:\/\/mygaming.co.za\/news\/news\/67027-10-reasons-why-hardline-will-be-better-than-battlefield-4.html\">10 reasons why Hardline will be better than Battlefield 4<\/a><\/strong><\/p>\n<p style=\"color: #6e6e6e;\"><strong><a style=\"color: #0066cb;\" href=\"http:\/\/mygaming.co.za\/news\/news\/66785-take-a-virtual-tour-of-valves-studios.html\">Take a virtual tour of Valve\u2019s studios<\/a><\/strong><\/p>\n<p style=\"color: #6e6e6e;\"><strong><a style=\"color: #0066cb;\" href=\"http:\/\/mygaming.co.za\/news\/news\/66893-ubisoft-rakes-in-the-cash-courtesy-of-watch-dogs.html\">Ubisoft rakes in the cash, courtesy of Watch Dogs<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an effort to sell their consoles, companies sometimes rely on advertising agencies that are full of complete nitwits &#8211; these are the results<\/p>\n","protected":false},"author":213,"featured_media":67277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[20],"tags":[21,91,73,1870,1109,71,243],"class_list":["post-67095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-headline","tag-microsoft","tag-nintendo","tag-playstation","tag-sega","tag-sony","tag-xbox-2"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/67095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/213"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=67095"}],"version-history":[{"count":2,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/67095\/revisions"}],"predecessor-version":[{"id":67289,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/67095\/revisions\/67289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/67277"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=67095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=67095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=67095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}