{"id":67448,"date":"2014-07-30T11:26:14","date_gmt":"2014-07-30T09:26:14","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=67448"},"modified":"2014-07-30T11:28:23","modified_gmt":"2014-07-30T09:28:23","slug":"wii-u-sales-are-up-but-nintendo-still-isnt-making-money","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/nintendo\/67448-wii-u-sales-are-up-but-nintendo-still-isnt-making-money","title":{"rendered":"Wii U sales are up, but Nintendo still isn&#8217;t making money"},"content":{"rendered":"<p>Japanese videogames giant Nintendo on Wednesday posted a $97 million quarterly net loss, as higher costs tied to sales of its Wii U console dug into its bottom line as sales weakened.<\/p>\n<p>The Kyoto-based company said its net loss for the three months through June came in at 9.92 billion yen ($97.14 million) on sales of 74.70 billion yen, down 8.4 percent from a year earlier<\/p>\n<p>The shortfall comes after Nintendo logged its third straight year of losses in the fiscal year ended March, underscoring the challenges faced by the one-time industry titan.<\/p>\n<p>On Wednesday, Nintendo said it sold 510,000 Wii U consoles globally in the quarter, well up from 160,000 units in the same quarter last year.<\/p>\n<p>The boost was largely thanks to the launch of the newest instalment of its popular racing game, &#8220;Mario Kart 8&#8221;, which sold 2.82 million units in the quarter, it said.<\/p>\n<p>But the company suffered an operating loss of 9.4 billion yen &#8220;because total selling, general and administrative expenses including fixed expenses exceeded gross profit&#8221;, it said in a statement.<\/p>\n<p>Nintendo left unchanged its forecast for a 20 billion yen net profit on sales of 590 billion yen for the year to March 2015.<\/p>\n<h3 class=\"my-4\">More on Nintendo<\/h3>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/features\/65889-nintendo-are-advertising-masterminds.html\">Nintendo are advertising masterminds<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/wii\/65851-nintendo-execs-fist-fight-during-e3-presentation.html\">Nintendo execs fist-fight during E3 presentation<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mygaming.co.za\/news\/features\/64959-is-the-nintendo-wii-u-worth-buying.html\">Is the Nintendo Wii U worth buying?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Wii U is costing Nintendo more to sell than it makes offloading them.<\/p>\n","protected":false},"author":199,"featured_media":65855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[6],"tags":[31,73,1399],"class_list":["post-67448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nintendo","tag-active","tag-nintendo","tag-wii-u"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/67448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/199"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=67448"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/67448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/65855"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=67448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=67448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=67448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}