{"id":68300,"date":"2014-08-27T15:26:02","date_gmt":"2014-08-27T13:26:02","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=68300"},"modified":"2014-08-27T15:27:09","modified_gmt":"2014-08-27T13:27:09","slug":"ea-wants-to-make-1-billion-in-dlc-in-2014","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/68300-ea-wants-to-make-1-billion-in-dlc-in-2014","title":{"rendered":"EA wants to make $1 billion in DLC in 2014"},"content":{"rendered":"<p>EA is hoping to rake in the cash this year &#8211; not through game sales, but by selling DLC to gamers.<\/p>\n<p>The game publisher is aiming to hit the $1 billion mark &#8211; that&#8217;s over R10 billion &#8211; in digital add-on content sales in\u00a0its current financial year.<\/p>\n<p>According to EA, titles like madden NFL 15 &#8211; along with other EA Sports titles &#8211; will be the main contributors to Dr Evil&#8217;s world hostage payment. The company&#8217;s faith in Madden is well placed, with the title&#8217;s add-on content revenue rising by 350% in the second quarter of 2014, compared to the first.<\/p>\n<p>Another game where EA is raking in the DLC cash\u00a0is Battlefield 4, and no doubt Hardline will follow the same course.<\/p>\n<p>For those of you looking forward to\u00a0Dragon Age: Inquisition and The Sims 4, expect a plethora of paid-for DLC &#8211; EA has to make money in its 2015 financial year, too.<\/p>\n<p>Out of interest, I had a quick browse through <a href=\"https:\/\/www.origin.com\/en-za\/store\/browse\/battlefield\/dlc#60\" target=\"_blank\">Origin<\/a>\u00a0to see how much DLC and add-on content was available. Please note that the following is all paid-for additional content.<\/p>\n<ul>\n<li><strong>Battlefield 4<\/strong> &#8211; 36 pieces of DLC, 4 expansions<\/li>\n<li><strong>The Sims 3<\/strong> &#8211; 14 expansions<\/li>\n<li><strong>Need for Speed Rivals<\/strong> &#8211; 12 pieces of DLC<\/li>\n<\/ul>\n<p>Looks like, in the case of EA at least, paid-for add-on content is here to stay.<\/p>\n<h6>Source: <a href=\"http:\/\/www.bloomberg.com\/news\/2014-08-26\/ea-amps-up-the-pressure-for-russell-wilson-in-madden-nfl.html\" target=\"_blank\">Bloomberg<\/a><\/h6>\n<h3 class=\"my-4\">More gaming news<\/h3>\n<p style=\"color: #6e6e6e;\"><strong><a style=\"color: #0066cb;\" href=\"http:\/\/mygaming.co.za\/news\/hardware\/68030-r-a-t-tournament-edition-gaming-mouse-sa-price.html\">R.A.T Tournament Edition gaming mouse \u2013 SA price<\/a><\/strong><\/p>\n<p style=\"color: #6e6e6e;\"><strong><a style=\"color: #0066cb;\" href=\"http:\/\/mygaming.co.za\/news\/xbox\/67395-xbox-one-prices-sa-vs-the-world.html\">Xbox One prices: SA vs The World<\/a><\/strong><\/p>\n<p style=\"color: #6e6e6e;\"><strong><a style=\"color: #0066cb;\" href=\"http:\/\/mygaming.co.za\/news\/xbox\/67452-ea-launches-game-subscription-service-ea-access.html\">EA launches game subscription service: EA Access<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EA Games &#8211; where buying the title is only half the fun<\/p>\n","protected":false},"author":214,"featured_media":64265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[12870,451,813,21],"class_list":["post-68300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-add-on-content","tag-dlc","tag-electronic-arts","tag-headline"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/68300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=68300"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/68300\/revisions"}],"predecessor-version":[{"id":68324,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/68300\/revisions\/68324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/64265"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=68300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=68300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=68300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}