{"id":77676,"date":"2015-06-23T13:30:12","date_gmt":"2015-06-23T11:30:12","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=77676"},"modified":"2015-06-23T13:42:36","modified_gmt":"2015-06-23T11:42:36","slug":"amd-punishing-sites-for-negative-coverage","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/hardware\/77676-amd-punishing-sites-for-negative-coverage","title":{"rendered":"AMD punishing sites for ‘negative coverage’"},"content":{"rendered":"

AMD’s R9 Fury cards are finally here<\/a>, but with all the positivity surrounding the launch, it’s easy to miss some of the issues with the cards and AMD’s marketing affairs.<\/p>\n

News has reached our ears that KitGuru<\/a> have suffered from issues with the graphics card giant, and it’s a rather dubious play by AMD at that.<\/p>\n

Largest among their problems with AMD is their recent withdrawal of a Fury X review sample, prior to the launch this week.<\/p>\n

\"AMD<\/a>

One of the review samples. Image courtesy of KitGuru<\/a>.<\/p><\/div>\n

What this means is KitGuru are unable to conduct a hardware review of AMD’s latest graphics card flagship.<\/p>\n

We all know that AMD are trying to become competitive in the high-end market once more, with NVIDIA currently unmatched. But with what happened with KitGuru, a bad taste is left in our mouths.<\/p>\n

The story follows that KitGuru\u00a0received an email from AMD on the 11th June relaying\u00a0that FIJI hardware samples were reserved for KitGuru.<\/p>\n

KitGuru eagerly awaited the arrival of the samples, planning their coverage and how they were going to conduct the hardware analysis.<\/p>\n

However, during the week of 15th June, KitGuru received a call from\u00a0Christine Brown, Senior Manager, EMEA Communications at AMD, who informed that their\u00a0review\u00a0sample had been withdrawn and that they would not be involved in the launch.<\/p>\n

The reason for the withdrawal was stated as being due to “KitGuru\u2019s negative stance towards AMD”.<\/p>\n

Above this, Brown further argued that they had limited samples available and would rather focus their efforts on publications with “more positive” coverage of AMD hardware.<\/p>\n

Because of this denial by AMD, for FIJI hardware samples, KitGuru have been unable to provide launch day coverage of the R9 Fury cards.<\/p>\n

KitGuru’s\u00a0Allan ‘Zardon’ Campbell \u00a0says, “If we become unable to share our genuine views and opinions out of fear of a company withdrawing product samples then I see no point in being here at all<\/em>“. We couldn’t agree more.<\/p>\n

Stories like this demonstrate just how desperate AMD is to score a win, and how shaken they are at NVIDIA’s current dominance, something we’ve suspected for a while now<\/a>.<\/p>\n

It’s because of that, that in spite of the leaked benchmarks painting a positive picture for their R9 Fury cards, you can’t help but question AMD.<\/p>\n

Source: KitGuru<\/a><\/h4>\n

More AMD News<\/h3>\n

Batman: Arkham Knight suffers from severe AMD optimisation issues<\/a><\/p>\n

AMD\u2019s Quantum PC is powered by Intel: go figure<\/a><\/p>\n

AMD\u2019s R9 Fury cards are here: enter the R9 Fury X2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Think positive thoughts or be prepare to be punished by AMD.<\/p>\n","protected":false},"author":224,"featured_media":77678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1051,14504,13760,1085,14506,14450],"class_list":["post-77676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-amd","tag-amd-fiji","tag-fiji","tag-hardware-2","tag-kitguru","tag-r9-fury-x"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/77676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/224"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=77676"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/77676\/revisions"}],"predecessor-version":[{"id":77682,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/77676\/revisions\/77682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/77678"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=77676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=77676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=77676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}