{"id":7956,"date":"2010-10-11T00:42:00","date_gmt":"2010-10-10T22:42:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"lord-of-the-rings-goes-free-to-play-doubles-its-income","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/pc\/7956-lord-of-the-rings-goes-free-to-play-doubles-its-income","title":{"rendered":"Lord of the Rings goes free-to-play, doubles its income"},"content":{"rendered":"<p>Supporting the case for free-to-play MMO&#8217;s and micro-transactions, Turbine has revealed that since dropping the subscription fees from Lord of the Rings Online, it has doubled the income generated by the game.&nbsp;<\/p>\n<p>Since the game became free-to-play, it has seen a 400% increase in total active players. 20% of former Lord of the Rings Online players returned since it became free-to-play, and the game&#8217;s peak user concurrency shot up 300%.<\/p>\n<p>This is hardly surprising, after all, LotRO is a great MMO. Based on Tolkien&#8217;s seminal fantasy fiction masterpiece &#8211; the Lord of the Rings trilogy &#8211; the game employs tried and tested MMORPG mechanics and implements them within the author&#8217;s incredibly popular fantasy world.<\/p>\n<p>Most interestingly, perhaps, is that 52% of players have purchased something from within the premium content store.&nbsp;<\/p>\n<div><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free-to-play model increases player base by 400% within a month, micro-transactions do the rest<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7956","post","type-post","status-publish","format-standard","hentry","category-pc"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/7956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=7956"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/7956\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=7956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=7956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=7956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}