{"id":79829,"date":"2015-08-10T05:00:06","date_gmt":"2015-08-10T03:00:06","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=79829"},"modified":"2015-08-10T15:31:19","modified_gmt":"2015-08-10T13:31:19","slug":"how-sega-can-become-relevant-again","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/features\/79829-how-sega-can-become-relevant-again","title":{"rendered":"How Sega can become relevant again"},"content":{"rendered":"<p>As much as <a href=\"http:\/\/mygaming.co.za\/news\/news\/78278-sega-wants-us-to-love-them-again.html\">Sega wants us to love them<\/a>, and although they plan on making a big announcement at Tokyo Games Show, they&#8217;re still not doing too well with their sales at the moment.<\/p>\n<p>According to an article on <a href=\"http:\/\/www.forbes.com\/sites\/olliebarder\/2015\/08\/02\/as-segas-sales-plummet-it-looks-like-the-shift-to-mobile-was-a-big-mistake\/\" target=\"_blank\">Forbes<\/a>, Sega have reported a huge plummet in their sales figures, with a decrease of 42% in total sales.<\/p>\n<p>Things are looking even more dire with their recent financial earnings report, which lists a drop of\u00a052.9 billion yen ($426 million), making matters worse for the once great console giant and publisher.<\/p>\n<p>We&#8217;ve stated before that Sega needs to make some changes, even going as far as to list franchises which they could bring <a href=\"http:\/\/mygaming.co.za\/news\/features\/76646-sega-franchises-that-need-to-make-a-return.html\" target=\"_blank\">back from the dead<\/a>. We don&#8217;t need more <em>Sonic<\/em> games, or <em>Sonic: Boom <\/em>type\u00a0games for that matter.<\/p>\n<p>So let us discuss what Sega should actually be doing, and currently isn&#8217;t. We truly want Sega to have some relevance in gaming.<\/p>\n<h3 class=\"my-4\"><strong>Use your talent<\/strong><\/h3>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/08\/Persona-5-e1439118364935.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79833\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/08\/Persona-5-e1439118364935.jpg\" alt=\"Persona 5\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p>So Sega has Atlus under their reigns, but they&#8217;re not really making use of them for Sega-related projects.<\/p>\n<p>Rather, they&#8217;re just acting as merely a publisher, which is great and Atlus are a good asset to have, particularly when it comes to their\u00a0<em>Persona\u00a0<\/em>games which do very well in Western markets.<\/p>\n<p>But there needs to be an injection of talent from Atlus into current Sega games in development, that doesn&#8217;t seem to be happening at all.<\/p>\n<p>Atlus produce and develop fantastic games, and with their upcoming game\u00a0<em>Persona 5<\/em>, it would be awesome for Sega to use Atlus&#8217;s skills with an old Sega franchise that hasn&#8217;t been fully utilised in recent years.\u00a0Just think of the possibilities here.<\/p>\n<h3 class=\"my-4\"><strong>Make use of your\u00a0franchises<\/strong><\/h3>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/08\/e8706756ed32909dc95082a36971e48c-e1439118434917.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79835\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/08\/e8706756ed32909dc95082a36971e48c-e1439118434917.jpg\" alt=\"Streets of Rage\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p>We will say this again, Sega really needs to make use of their older franchises.<\/p>\n<p>The fact that <a href=\"http:\/\/mygaming.co.za\/news\/features\/79303-wtf-is-shenmue.html\"><em>Shenmue 3<\/em><\/a> did so well on Kickstarter is indicative of the lure of Sega franchises that still remains in the public consciousness.<\/p>\n<p>We don&#8217;t need more <em>Sonic<\/em> games and franchises like\u00a0<em>Streets of Rage, Gunstar Heroes, Altered Beast<\/em>\u00a0and<em>\u00a0Jet Set Radio\u00a0<\/em>could all do with new game. This needs to happen.<\/p>\n<h3 class=\"my-4\"><strong>Expand your markets<\/strong><\/h3>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/08\/418922655ab41d74a4bc0a1b9357651cf31d3def.jpg__620x348_q85_crop_upscale-e1439118576304.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79837\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/08\/418922655ab41d74a4bc0a1b9357651cf31d3def.jpg__620x348_q85_crop_upscale-e1439118576304.jpg\" alt=\"Yakuza 5\" width=\"600\" height=\"337\" \/><\/a><\/p>\n<p>When it comes to releasing games in western territories, Sega is a terrible\u00a0publisher indeed. What happened to all of the\u00a0<em>Yakuza\u00a0<\/em>games, western fans would give\u00a0an arm and a leg for their releases here, and <i>Yakuza 5\u00a0<\/i>took so long to come to the west.<\/p>\n<p>Rather, many import Sega published games because they are typically only released within Japan. Sega needs to adjust this focus and release games in the west.<\/p>\n<p>They are missing out on a bigger market share, and with their current financial standing what they&#8217;re doing doesn&#8217;t make much business sense.<\/p>\n<p>Of course, we&#8217;re not saying to release every game under the sun. But if fans are hammering on about a particular series, Sega needs to take note of this like Nintendo does.<\/p>\n<p>With these steps in mind, Sega could slowly but surely become relevant again. They won&#8217;t be releasing any new hardware anytime soon as hardcore Sega fans would hope, but they could become a good third party publisher.<\/p>\n<p>Just stop with the\u00a0<em>Sonic\u00a0<\/em>games for the moment, Sega is more than just\u00a0<em>Sonic\u00a0<\/em>and we would love for them to prove this to the world once gain. We can hope; can&#8217;t we.<\/p>\n<hr \/>\n<h4><strong>Source: <a href=\"http:\/\/www.forbes.com\/sites\/olliebarder\/2015\/08\/02\/as-segas-sales-plummet-it-looks-like-the-shift-to-mobile-was-a-big-mistake\/\" target=\"_blank\">Forbes<\/a><\/strong><\/h4>\n<h3 class=\"my-4\"><strong>More on Sega<\/strong><\/h3>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/news\/78278-sega-wants-us-to-love-them-again.html\">Sega wants us to love them again<\/a><\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/76646-sega-franchises-that-need-to-make-a-return.html\">Sega franchises that need to make a return<\/a><\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/news\/61846-sonic-boom-unveiled-sega-refreshes-its-hedgehog.html\">Sonic Boom unveiled: Sega refreshes its hedgehog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sega can be something again.<\/p>\n","protected":false},"author":224,"featured_media":79831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[20],"tags":[14252,3180,10523,14250,14254,1109,3735,1590,8035],"class_list":["post-79829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-altered-beast","tag-feature","tag-features-2","tag-gunstar-heroes","tag-jet-set-radio","tag-sega","tag-shenmue","tag-sonic","tag-streets-of-rage"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/79829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/224"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=79829"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/79829\/revisions"}],"predecessor-version":[{"id":79839,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/79829\/revisions\/79839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/79831"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=79829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=79829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=79829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}