{"id":81223,"date":"2015-09-11T11:00:05","date_gmt":"2015-09-11T09:00:05","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=81223"},"modified":"2015-09-11T11:24:47","modified_gmt":"2015-09-11T09:24:47","slug":"destiny-the-taken-kings-trailer-in-the-west-vs-japan","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/81223-destiny-the-taken-kings-trailer-in-the-west-vs-japan","title":{"rendered":"Destiny: The Taken King&#8217;s trailer in the West vs. Japan"},"content":{"rendered":"<p>This post is not meant as a revelation, nor is it meant to educate. We all know that cultural differences, divides, preferences and idiosyncrasies exist, and they\u2019re particularly distinct when you compare the likes of, say, the West and Japan.<\/p>\n<p>Video games and their marketing campaigns are really no different, and it\u2019s for that reason that the way in which they\u2019re executed is pretty interesting to us.<\/p>\n<p>Shall we compare <em>Destiny\u2019s<\/em> upcoming expansion, <em>The Taken King<\/em>, as an example of that?<\/p>\n<p>First up, the live action trailer for <em>Destiny: The Taken King<\/em> in the West, entitled \u2018<em>Evil\u2019s Most Wanted<\/em>\u2019.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iv0TAeviJiY\" width=\"600\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Inundated with outdated catchphrases, cheesy one-liners and questionable acting, <em>Evil\u2019s Most Wanted<\/em> was a near loss for us \u2013 we were this close to giving up on Bungie ever getting <em>Destiny\u2019s<\/em> live action trailers right.<\/p>\n<p>Fortunately for all involved, the action is fairly impressive and, because we\u2019re 10 years old, dispatching enemies with finesse and \u201cbadassery\u201d has always appealed to us.<\/p>\n<p>And now for Japan.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZeVFGTd8C7w\" width=\"600\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Exuding that distinct Japanese quirkiness and feeling more like a live action anime than a trailer for <em>Destiny<\/em>, it\u2019s a whole different can of worms.<\/p>\n<p>It\u2019s a pity Bungie doesn\u2019t see that these ultra-cheesy videos don\u2019t work as well as they think, we\u2019re talking about the western trailer only. Or perhaps that\u2019s the point?<\/p>\n<p>We know they\u2019re capable of producing something fantastic; this cinematic trailer for <em>The Taken King <\/em>is evidence of that.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/DhOWAR28TUI\" width=\"600\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h3 class=\"my-4\"><strong>More from The Taken King<\/strong><\/h3>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/81099-upcoming-collectors-editions-to-make-your-wallet-bleed.html\">Upcoming Collector\u2019s Editions to make your wallet bleed<\/a><\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/80551-games-of-september-theres-a-lot-of-them-too.html\">Games of September \u2013 there\u2019s a lot of them too<\/a><\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/features\/80101-destinys-the-taken-king-what-you-need-to-know.html\">Destiny\u2019s The Taken King: what you need to know<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a difference of night and day.<\/p>\n","protected":false},"author":221,"featured_media":81225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[587,2533,14392,8699,1788,15805,1969,129,1239,15399,1853,183,79,10065],"class_list":["post-81223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-activision","tag-bungie","tag-destiny-the-taken-king","tag-expansion","tag-japan","tag-live-action-trailer","tag-news-2","tag-playstation-3","tag-playstation-4","tag-ps3","tag-playstation4","tag-video","tag-xbox-360","tag-xbox-one"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/81223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/221"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=81223"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/81223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/81225"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=81223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=81223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=81223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}