![\"Gamers](\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/10\/Gamers-rule-the-world-Gaming-Industry.jpg\")
<\/a><\/p>\nLet\u2019s look at the current demographics for 2015<\/a>.<\/p>\n In America alone, 155 million<\/strong> play video games. Their most-preferred genre is action and games like Call of Duty<\/em> top the sales charts. Four out of five<\/strong> homes own a gaming device. The average gamer is 35 years old<\/strong>. 56%<\/strong> of gamers are male, whilst 44%<\/strong> are female. Women aged 18<\/strong> or older represent a higher portion of the pie (33%<\/strong>) than male gamers aged 18 or younger (15%<\/strong>).<\/p>\n Either way, the industry seems unprepared to cope with this massive influx of new consumers. The only way forward is massive expansionism.<\/p>\n I fear that many gaming companies will no longer be about intimate groups of highly skilled and innovative champions, but large, Orwellian warehouses housing multiple faceless drones, coding endless cookie-cutter shooters and RPGs dripping with fan-service and pay-to-win enforcement.<\/p>\n If you need an example of that, just see the endless antics of Konami<\/a>.<\/p>\n On the topic of spending additional money in games, it’s reported that only 0.5% to 6%<\/strong> of cell-phone gamers spend money on Android or iOS games. Around 90%<\/strong> of users are merely draining companies through server maintenance and development.<\/p>\n The same is not true for console and PC gamers. 29%<\/strong> of us pay to play online. Most people with bank accounts stable enough to spend money on extra expansions, skins and items will shell out.<\/p>\n The same is true for \u2018pay-to-win\u2019, the hideous and capitalist phenomenon of modern gaming in which an individual will spend the equivalent of a small village in Africa\u2019s weekly food costs just to have the edge over other players.<\/p>\n