{"id":82851,"date":"2015-10-27T13:30:52","date_gmt":"2015-10-27T11:30:52","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=82851"},"modified":"2015-10-27T13:44:14","modified_gmt":"2015-10-27T11:44:14","slug":"microsoft-says-fallout-4-wont-affect-rise-of-the-tomb-raider-sales","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/82851-microsoft-says-fallout-4-wont-affect-rise-of-the-tomb-raider-sales","title":{"rendered":"Microsoft says Fallout 4 won’t affect Rise of the Tomb Raider sales"},"content":{"rendered":"

We recently had some awesome hands-on experiences with Rise of the Tomb Raider <\/em>at rAge 2015<\/a>\u00a0and, previously, at an event in London<\/a>.<\/p>\n

The game, of course, is a timed Xbox exclusive, with other platforms receiving the game only next year<\/a>.<\/p>\n

And it’s because of that, that there are fears that the game won’t sell well by limiting itself to\u00a0one console upon release this year.<\/p>\n

That not taking advantage of the PS4 and PC user-bases may be detrimental to the game’s success in the long run. And it’s just gotten a lot more difficult for Lara Croft’s next adventure.<\/p>\n

Rise of the Tomb Raider’s <\/em>release date is scheduled for November 10th, meaning that the game will be competing in the same space as Bethesda’s Fallout 4<\/em>.<\/p>\n

Why would Microsoft, who work closely with Bethesda, pit a game with limited market potential against an obvious juggernaut in Fallout 4<\/em>?<\/p>\n

The answer, simply put, is that Microsoft\u00a0doesn\u2019t think there’s overlap for cannibalisation of sales between the two games, and their respective audiences.<\/p>\n

Xbox’s Head of Marketing, Aaron Greenberg, revealed all of this in an interview with Kind Funny Games<\/a>, saying:<\/p>\n

We work closely with all of our internal studios, for example the Halo 5: Guardians<\/em> launch date. The challenge is\u2026that you have to look at the production schedule. You want to make sure that you don\u2019t rush the game so it\u2019s [completely] done or of high quality. That is always the number one priority. If you go earlier you are against Star Wars Battlefront<\/em>, if you go later you will be against Call of Duty Black Ops 3<\/em> and if you go two weeks earlier you are against Halo 5: Guardians<\/em>. And then you go late and then you are like does the consumer has any money left to buy the game so there wasn\u2019t a better scenario for us except that was the week it was not going head to head against Call of Duty<\/em> or Star Wars Battlefront<\/em>. We felt like the Fallout<\/em> audience\u2026they are not direct competitors per se, but you are right\u2026it\u2019s two big titles launching at the same time and we hope people will buy both.<\/p><\/blockquote>\n

Changing release dates to something so obviously competitive is a big commitment. For Microsoft, they seem to have evaluated\u00a0Fallout 4<\/em> as no real threat to\u00a0Rise of the Tomb Raider<\/em>.<\/p>\n

However, that’s only an assumption on Microsoft’s part that there’s no overlap between both audiences for\u00a0these respective games. For us, this is a wholly wrong approach, but\u00a0Rise of Tomb Raider<\/em>‘s date is set in stone now.<\/p>\n

Greenberg further added:<\/p>\n

Most [development] teams pick their dates not knowing what else is going to be there. And once you know then would you rather launch against Call of Duty<\/em>, Star Wars<\/em> or Fallout<\/em>? So you just to have launch and stick with the date and feel confident that the game still stand up and we believe it will.<\/p><\/blockquote>\n

For Microsoft, at this point in time there’s no real wiggle room to change release dates especially since their release schedule is heavily packed, and more so heading into the holiday season.<\/p>\n

We think it will definitely be interesting to see how\u00a0Rise of the Tomb Raider\u00a0<\/em>does against\u00a0Fallout 4<\/em> when sales figures are released.<\/p>\n

Rise of the Tomb Raider<\/em> launches for\u00a0Xbox One on the 10th of November.<\/p>\n

\n

Source: GamingBolt<\/a><\/strong><\/h4>\n

More On Tomb Raider<\/strong><\/h3>\n

New Rise of the Tomb Raider trailer pits Lara against the wild<\/a><\/p>\n

Get ready to climb in Rise of the Tomb Raider<\/a><\/p>\n

Hands-on with Rise of the Tomb Raider had us wanting more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fallout 4 vs. Rise of the Tomb Raider. Who will win?<\/p>\n","protected":false},"author":224,"featured_media":82855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[165,213,6316,91,1969,12567,10065],"class_list":["post-82851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-bethesda","tag-crystal-dynamics","tag-fallout-4","tag-microsoft","tag-news-2","tag-rise-of-the-tomb-raider","tag-xbox-one"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/82851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/224"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=82851"}],"version-history":[{"count":2,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/82851\/revisions"}],"predecessor-version":[{"id":82865,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/82851\/revisions\/82865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/82855"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=82851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=82851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=82851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}