{"id":8653,"date":"2010-11-22T14:41:00","date_gmt":"2010-11-22T12:41:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"black-ops-advert-a-hit-with-young-males-angers-old-ladies","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/8653-black-ops-advert-a-hit-with-young-males-angers-old-ladies","title":{"rendered":"Black Ops advert a hit with young males, angers old ladies"},"content":{"rendered":"

At the beginning of November 2010, the TV spot advert for Call of Duty: Black Ops surfaced. MyGaming’s own forumites thought the advert was pretty enjoyable<\/a> and it turns out that most young American’s agree with them. However, older females found the advert to be offensive.<\/p>\n

Ace Metrix, a company that specializes in assessing the effectiveness of adverts, has done just that, producing data on the effectiveness of the Blacks Ops TV advert. The company’s rating metric has a maximum score of 950.<\/p>\n

Males aged 16 to 20 rated the advert at 770\/950. Females aged 36 – 49 gave it 518\/950. Overall the advert was given an ‘Ace Score’ of 644 which is apparently much better than the average video game advert score of 576.<\/p>\n

Elaborating on these scores, Ace Metrix Chief Executive Peter Daboll said that the Black Ops advert had “one of the highest attention scores that we’ve seen. Women thirty-five and older did not like the ad, with many commenting about the violence, but then again they aren’t likely to be in the market for war-based video games.”<\/p>\n

Obviously.<\/p>\n

If all this video game advert success dissection has you slathering for more info, possibly in the form of a table, then we’ve got a treat for you.<\/p>\n

Behold:<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n
Measure<\/strong><\/td>\nAce Score<\/strong><\/td>\nVideo Game Norm<\/strong><\/td>\n<\/tr>\n
Ace Score<\/td>\n644<\/td>\n576<\/td>\n<\/tr>\n
Persuasion<\/td>\n672<\/td>\n618<\/td>\n<\/tr>\n
Watchability<\/td>\n638<\/td>\n606<\/td>\n<\/tr>\n
Likeability<\/td>\n714<\/td>\n647<\/td>\n<\/tr>\n
Information<\/td>\n617<\/td>\n601<\/td>\n<\/tr>\n
Attention<\/td>\n755<\/td>\n668<\/td>\n<\/tr>\n
Change<\/td>\n660<\/td>\n634<\/td>\n<\/tr>\n
Relevance<\/td>\n654<\/td>\n591<\/td>\n<\/tr>\n
Desire<\/td>\n673<\/td>\n614<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Just in case you missed it the first time:<\/p>\n

\n<\/embed><\/object>\n<\/p>\n

Discuss the Call of Duty: Black Ops advert<\/a> on the MyGaming forum.<\/p>\n

Source: GamePolitics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising metric reveals Black Ops advertising campaign was probably demographically spot on<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8653","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/8653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=8653"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/8653\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=8653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=8653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=8653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}