{"id":8907,"date":"2010-12-08T01:22:00","date_gmt":"2010-12-07T23:22:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"industry-analyst-insists-publishers-charge-for-multiplayer","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/8907-industry-analyst-insists-publishers-charge-for-multiplayer","title":{"rendered":"Industry analyst insists publishers charge for multiplayer"},"content":{"rendered":"<p>Michael Pachter just won&rsquo;t drop this ridiculous idea that gamers should pay subscriptions for regular online multiplayer. Sometimes, I wonder if Michael Pachter is really Bobby Kotick in a latex mask. Of course, Pachter makes a living predicting trends in the industry, so I guess this monetisation of multiplayer thing not happening is kind of a black mark on his credibility score.<\/p>\n<p>&#8220;We firmly believe that until the publishers address monetization of multiplayer, game sales will continue to be challenged by the publishers&rsquo; altruistic decision to provide significantly more entertainment value per hour than ever in history,&#8221; he says in a recent interview with <a href=\"http:\/\/www.gamasutra.com\/view\/news\/31863\/Analyst_Serious_Strategic_Error_In_Not_Charging_For_Multiplayer.php\" target=\"_blank\">Gamasutra<\/a>.&#8221;In our view, monetisation of multiplayer is one of the greatest opportunities for the publishers, and we think that it would be a serious strategic error to pass on this opportunity.&rdquo;<\/p>\n<p>Apparently Pachter hasn&rsquo;t realised that the real cash printer is premium DLC &ndash; and providing free multiplayer is the surest way to maintain a market for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Declare it a \u201cserious strategic error to pass on this opportunity\u201d<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8907","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/8907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=8907"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/8907\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=8907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=8907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=8907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}