{"id":8963,"date":"2010-12-10T09:59:00","date_gmt":"2010-12-10T07:59:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"npd-november-sales-figures-black-ops-reigns","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/features\/8963-npd-november-sales-figures-black-ops-reigns","title":{"rendered":"NPD November sales figures \u2013 Black Ops reigns"},"content":{"rendered":"

The latest NPD Group<\/a> analysis on video game sales has been released, detailing the month of November 2010. Keeping an eye on US sales performance is a good way to gauge to overall health of the video game industry. Below are highlights from the report, including analysis from NPD Group analyst, Anita Frazier.<\/p>\n

“November sales represent the best November on record in terms of new physical retail sales. It bests November 2008 by roughly US$30 million, and that time frame was at the height of the music\/dance genre sales,” said Frazier.<\/p>\n

“All categories were up over last year with the exception of portable hardware and software. The 360 platform accounted for over 40% of total industry sales driven by the successful launch of Microsoft’s Kinect. Xbox 360 accessories accounted for 60% of that categories’ dollar sales this month.”<\/p>\n

“Based on typical seasonality trends, new physical retail sales should come in between US$18.8B – US$19.6B. The higher end of that range would essentially be flat to last year. Gains in November offset a good portion of the year-to-date declines.”<\/p>\n

\"Black<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
US Dollar Sales<\/strong><\/td>\nNov ’09<\/strong><\/td>\nNov ’10<\/strong><\/td>\nCHG<\/strong><\/td>\nYTD Nov ’09<\/strong><\/td>\nYTD Nov ’10<\/strong><\/td>\nCHG<\/strong><\/td>\n<\/tr>\n
 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
Total US Games Sales (New Physical Channel)<\/strong><\/td>\n$2.76B<\/td>\n$2.99B<\/td>\n8%<\/td>\n$14.73B<\/td>\n$14.06B<\/td>\n-5%<\/td>\n<\/tr>\n
Includes Total Content Sales (Console+Portable+PC – New Physical Channel), Video Games Hardware, and Accessories. Details below:<\/em><\/td>\n<\/tr>\n
 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
Total Video Game Sales (New Physical Channel)<\/td>\n$2.70B<\/td>\n$2.95B<\/td>\n9%<\/td>\n$14.15B<\/td>\n$13.52B<\/td>\n-4%<\/td>\n<\/tr>\n
Video Games Hardware<\/td>\n$1.05B<\/td>\n$1.08B<\/td>\n2%<\/td>\n$5.00B<\/td>\n$4.45B<\/td>\n-11%<\/td>\n<\/tr>\n
Video Games Software (Console+Portable. New Physical Sales only)<\/td>\n$1.41B<\/td>\n$1.46B<\/td>\n4%<\/td>\n$7.34B<\/td>\n$7.00B<\/td>\n-5%<\/td>\n<\/tr>\n
Video Games Accessories<\/td>\n$244.5MM<\/td>\n$413.3MM<\/td>\n69%<\/td>\n$1.81B<\/td>\n$2.08B<\/td>\n15%<\/td>\n<\/tr>\n
 <\/td>\n<\/tr>\n
Total Software Sales – (Console+Portable+PC – New Physical Channel)<\/td>\n$1.46B<\/td>\n$1.50B<\/td>\n3%<\/td>\n$7.93B<\/td>\n$7.54B<\/td>\n-4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

This data set represents new physical retail sales only. NPD’s monthly point-of-sale data reports on U.S. Games Industry Sales occurring from new physical purchases at retail which is the largest channel for games sales, but it does not represent 100% of industry sales;  it does not account for consumer purchases made via digital distribution, used game sales, subscriptions, mobile game apps, rentals, or social network games.  NPD’s Games Industry: Total Consumer Spend, a new report on the total consumer spend against the games industry, will be issued quarterly and will be NPD’s official estimate of the consumer spend on the industry going forward.<\/em><\/span><\/p>\n

Software<\/strong><\/p>\n

“Black Ops debuted as the best-selling game in its launch month (in history) with black ops selling 8.4 million units at retail in the U.S. With only one month of sales, it has become the 7th best-selling game of all time, life-to-date,” said Frazier.<\/p>\n

“Black Ops accounted for 25% of all video game software units sold in the month of November. The Music\/Dance genre increased 38% in unit sales over last November fueled by Just Dance 2 and Dance Central.”<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
Top 10 Games (New Physical Retail only; across all platforms incl. PC)<\/strong><\/td>\nRank<\/strong><\/td>\nPublisher<\/strong><\/td>\n<\/tr>\n
Call of Duty: Black Ops (360, PS3, Wii, PC, NDS)*<\/td>\n1<\/td>\nACTIVISION BLIZZARD<\/td>\n<\/tr>\n
Assassin’s Creed: Brotherhood (360, PS3)*<\/td>\n2<\/td>\nUBISOFT<\/td>\n<\/tr>\n
Just Dance 2 (Wii)<\/td>\n3<\/td>\nUBISOFT<\/td>\n<\/tr>\n
Madden NFL 11 (360, PS3, Wii, PS2, PSP)<\/td>\n4<\/td>\nELECTRONIC ARTS<\/td>\n<\/tr>\n
Fable III (360)*<\/td>\n5<\/td>\nMICROSOFT<\/td>\n<\/tr>\n
Donkey Kong Country Returns (Wii)<\/td>\n6<\/td>\nNINTENDO<\/td>\n<\/tr>\n
Need for Speed: Hot Pursuit (PS3, 360, Wii, PC)<\/td>\n7<\/td>\nELECTRONIC ARTS<\/td>\n<\/tr>\n
Gran Turismo 5 (PS3)*<\/td>\n8<\/td>\nSONY<\/td>\n<\/tr>\n
NBA 2K11 (360, PS3, Wii, PS2, PSP,PC)<\/td>\n9<\/td>\nTAKE 2 INTERACTIVE<\/td>\n<\/tr>\n
Wii Fit Plus (Wii)*<\/td>\n10<\/td>\nNINTENDO<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

*(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)<\/em><\/span><\/p>\n

“We are now reporting sales at the total platform level instead of the SKU level but if we were reporting the top 10 SKU’s, Halo: Reach would have been #10 this month,” clarified Frazier.<\/p>\n

Hardware<\/strong><\/p>\n

“The Xbox 360 was the best-selling console hardware system for the month, realizing an incredible 68% increase over last November,” said Frazier.<\/p>\n

“The best-selling system overall was the Nintendo DS. It was a high\/low story for the DS this month with the new red SKU providing the most sales and the white, lower-priced SKU being #2. It appears the DS attracted two pockets of consumers: those looking for a unique limited-edition product and those looking for value.”<\/p>\n

“We expect a big jump in sales in November due to seasonality and the influence of holiday, but the change this November over October is bigger across most platforms than it was last November. This could point to the impact of aggressive retail promotions during the critical Black Friday week.”<\/p>\n

Accessories<\/strong><\/p>\n

“The Xbox 360 Kinect was the best-selling accessory item in November. With one month of sales, it’s the top-selling accessory item in terms of dollar sales on a year-to-date basis. The Xbox 360 platform contributed five of the top ten accessory items for the month,” concluded Frazier.<\/p>\n

Discuss NPD’s November sales statistics<\/a> on the MyGaming forum.<\/p>\n","protected":false},"excerpt":{"rendered":"

The latest analysis of US sales figures for gaming software, hardware and accessories<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-8963","post","type-post","status-publish","format-standard","hentry","category-features"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/8963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=8963"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/8963\/revisions"}],"predecessor-version":[{"id":35932,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/8963\/revisions\/35932"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=8963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=8963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=8963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}