{"id":90801,"date":"2016-05-01T14:00:33","date_gmt":"2016-05-01T12:00:33","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=90801"},"modified":"2016-04-30T07:56:25","modified_gmt":"2016-04-30T05:56:25","slug":"how-vr-can-be-an-instrument-for-social-change","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/features\/90801-how-vr-can-be-an-instrument-for-social-change","title":{"rendered":"How VR can be an instrument for social change"},"content":{"rendered":"<p>Virtual reality (<a href=\"https:\/\/theconversation.com\/au\/topics\/virtual-reality\">VR<\/a>) has arrived. It has already been described as \u201c<a href=\"http:\/\/www.smh.com.au\/technology\/games\/earthlight-one-giant-leap-for-virtual-reality-20160415-go74xj.html\">revolutionary<\/a>\u201d and the \u201c<a href=\"http:\/\/www.nytimes.com\/2016\/04\/17\/technology\/the-week-in-tech-the-next-big-thing-according-to-mark-zuckerberg.html\">next big thing<\/a>\u201d in technology.<\/p>\n<p>Its applications extend beyond entertainment and games to include <a href=\"https:\/\/theconversation.com\/ten-cool-applications-for-virtual-reality-that-arent-just-games-56365\">education, art<\/a> and a <a href=\"https:\/\/theconversation.com\/athletes-look-for-an-edge-in-a-new-place-virtual-reality-56776\">range<\/a> of other innovative uses.<\/p>\n<p>But VR also has the potential to promote social change.<\/p>\n<h3 class=\"my-4\">From words to pictures<\/h3>\n<p>There is a reason we say \u201ca picture is worth a thousand words\u201d. Images can communicate complex ideas and provoke emotions more effectively than descriptions.<\/p>\n<p>For example, take <a href=\"http:\/\/www.refugeecouncil.org.au\/fact-sheets\/who-are-refugees\/refugee-stories\/aducs-story\/\">Aduc Barec\u2019s<\/a> story: she was compelled to leave Sudan in the early 1990s because of the civil war. Her family walked for a month before reaching Ethiopia, where they lived in limbo until they settled in a refugee camp for five years. Aduc and her family were later resettled in Australia.<\/p>\n<p>When we read her story, and those of other refugees, it is often difficult to imagine and understand their experiences.<\/p>\n<p>Here\u2019s another example. Imagine reading for the first time <a href=\"http:\/\/www.peta.org\/issues\/animals-used-for-food\/animals-used-food-factsheets\/pigs-intelligent-animals-suffering-factory-farms-slaughterhouses\/\">reports from the animal rights group PETA<\/a> (People for the Ethical Treatment of Animals) about the plight of pigs in factory farms. You would read that, from a young age, piglets are physically mutilated without painkillers, that for most of their lives they are confined indoors in a crowded pen, and that their ultimate fate is the abattoir, where they are stunned and slaughtered.<\/p>\n<p>For some, the details in these examples are provocative enough. But others may find it difficult to empathise and understand when simply reading the descriptions on their own.<\/p>\n<p>Perhaps watching a video of the plight of refugees or that of pigs in factory farms may stimulate greater intellectual and emotional reactions?<\/p>\n<p>Be warned, these videos contain some graphic images.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_GP-nzy1P5M\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nEKpyzyn6N8\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Images of human and animal suffering can elicit shock, horror, outrage, pity and compassion. Social justice campaigners have known about the power of imagery for some time, which is why it is central to their campaigns.<\/p>\n<h3 class=\"my-4\">Up close and personal<\/h3>\n<p>So how does VR compare? Social justice campaigners, like animal rights activists, are developing virtual experiences and taking them to the physical world.<\/p>\n<p>Since 2014, PETA has exhibited <a href=\"http:\/\/www.smh.com.au\/national\/education\/ichicken-virtual-reality-reveals-the-life-of-a-chicken-20150923-gjsxww.html\">I, Chicken<\/a> across hundreds of college campuses and universities in the United States and Australia.<\/p>\n<p>In the three-minute simulation, participants embody a virtual chicken and experience her life, from roaming in a green pasture to then being captured and transported to a slaughterhouse.<\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2016\/04\/Conversation-VR-social.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-90803\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2016\/04\/Conversation-VR-social-640x360.jpg\" alt=\"Conversation VR social\" width=\"640\" height=\"360\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2016\/04\/Conversation-VR-social-640x360.jpg 640w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2016\/04\/Conversation-VR-social-230x130.jpg 230w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>During the first two months of the US tour, <a href=\"https:\/\/www.youtube.com\/watch?v=j_4OvCuX8KI\">students were polled as they exited<\/a>. At one college, participants reported feeling more empathy with the plight of a chicken: \u201cIt didn\u2019t feel like a video game anymore at the end.\u201d<\/p>\n<p>Another said:<\/p>\n<blockquote><p>[\u2026] after they put you in the slaughterhouse, I actually felt kind of afraid. I don\u2019t know why. I knew it was a game, or whatever, but I guess my body reacted internally as like [I was] about to get killed. After the game, I felt that, yeah, chickens have emotions, they\u2019re like humans, they feel pain.<\/p><\/blockquote>\n<p>PETA found that 30% of participants felt \u201cmore conflicted\u201d about eating chickens after the three-minute simulation. According to PETA, participants responded more positively as compared to other stalls where people read a leaflet or watched a video.<\/p>\n<h3 class=\"my-4\">Tool for social change<\/h3>\n<p><a href=\"https:\/\/vhil.stanford.edu\/mm\/2014\/ahn-chb-embodied-experiences.pdf\">Researchers<\/a> have also observed this difference. They have discovered that immersive virtual environments allow us to \u201csee, hear, and feel digital stimuli\u201d as if we were in the real world.<\/p>\n<p>In two studies, researchers compared the effects of cutting down a virtual tree against reading a print description or watching a video of the same process. They found that those immersed in virtual reality had greater behavioural changes and consumed 20% less paper than non-VR participants in the follow-up experiment.<\/p>\n<p>Why not explore the VR experience for yourself? If you have a VR headset, or <a href=\"https:\/\/www.google.com\/get\/cardboard\/\">Google Cardboard<\/a>, you can discover the <a href=\"https:\/\/www.youtube.com\/watch?v=A-VMMotnujM\">lives of pigs in factory farms<\/a> (sorry iPhone users, the Apple YouTube app still does not have a VR function but you can still try the 2D experience).<\/p>\n<p>Android users can also download <a href=\"http:\/\/www.peta.org\/misc\/virtual-reality-viewer\/\">iChicken<\/a>.<\/p>\n<p>Google Cardboard users can also download <a href=\"http:\/\/vrse.com\/\">Vrse<\/a> or <a href=\"http:\/\/www.nytimes.com\/newsgraphics\/2015\/nytvr\/\">NYT VR<\/a> and explore \u201cThe Displaced\u201d for the moving stories of three children who have been displaced by war and conflict.<\/p>\n<p>VR may be the next big thing in the entertainment industry, but I am more excited about the possibilities it has for stimulating social and political transformations. By itself, it won\u2019t change the world, but it might be a powerful tool we can use for social change.<\/p>\n<p><a href=\"http:\/\/theconversation.com\/profiles\/gonzalo-n-villanueva-14280\">Gonzalo N Villanueva<\/a>, PhD Candidate, School of Historical and Philosophical Studies, <em><a href=\"http:\/\/theconversation.com\/institutions\/university-of-melbourne\">University of Melbourne<\/a><\/em><\/p>\n<hr \/>\n<p>This article was originally published on <strong><a href=\"http:\/\/theconversation.com\">The Conversation<\/a><\/strong>. Read the <strong><a href=\"https:\/\/theconversation.com\/up-close-and-personal-virtual-reality-can-be-an-instrument-for-social-change-57422\">original article<\/a>.<\/strong><\/p>\n<h3 class=\"my-4\">More gaming news<\/h3>\n<p><strong><a title=\"Permalink to Awesome gaming and gadget deals\" href=\"http:\/\/mygaming.co.za\/news\/features\/90717-awesome-gaming-and-gadget-deals.html\" rel=\"bookmark\">Awesome gaming and gadget deals<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Craziest PC gaming cases \u2013 South African pricing\" href=\"http:\/\/mygaming.co.za\/news\/hardware\/89417-craziest-pc-gaming-cases-south-african-pricing.html\" rel=\"bookmark\">Craziest PC gaming cases \u2013 South African pricing<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Rumour: New AMD GPU to have same power as GTX 980 for a fraction of the price\" href=\"http:\/\/mygaming.co.za\/news\/hardware\/90530-rumour-new-amd-gpu-to-have-same-power-as-gtx-980-for-a-fraction-of-the-price.html\" rel=\"bookmark\">Rumour: New AMD GPU to have same power as GTX 980 for a fraction of the price<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VR won&#8217;t change the world by itself, but it might be a powerful tool we can use for social change.<\/p>\n","protected":false},"author":220,"featured_media":87240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[20],"tags":[103,18375,6477],"class_list":["post-90801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-research","tag-social-change","tag-vr"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/90801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/220"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=90801"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/90801\/revisions"}],"predecessor-version":[{"id":90805,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/90801\/revisions\/90805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/87240"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=90801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=90801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=90801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}