{"id":95105,"date":"2016-06-23T13:00:23","date_gmt":"2016-06-23T11:00:23","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=95105"},"modified":"2016-06-23T13:45:49","modified_gmt":"2016-06-23T11:45:49","slug":"the-real-reason-you-will-have-to-upgrade-this-year-planned-obsolence","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/95105-the-real-reason-you-will-have-to-upgrade-this-year-planned-obsolence","title":{"rendered":"The real reason you will have to upgrade this year: Planned Obsolescence"},"content":{"rendered":"<p>Planned Obsolescence could be the real reason you have to upgrade to the newest tech this year.<\/p>\n<p>The theory revolves around the introduction of artificial lifespans so that companies make more money on returning customers.<\/p>\n<p>Of course, this all sounds like a conspiracy theory until you point to the existence of the <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Centennial_Light\" target=\"_blank\">Centennial Lightbulb<\/a><\/strong>\u00a0&#8211; which was switched on over 115 years ago and is still burning today.<\/p>\n<p>So does this theory exist? The answer is &#8220;yes&#8221; reports the <strong><a href=\"http:\/\/www.bbc.com\/future\/story\/20160612-heres-the-truth-about-the-planned-obsolescence-of-tech\" target=\"_blank\">BBC<\/a><\/strong>, &#8220;but with caveats&#8221;.<\/p>\n<p>&#8220;To an extent, planned obsolescence is an inevitable consequence of sustainable businesses giving people goods they desire.<\/p>\n<p>In this way, planned obsolescence serves as a reflection of a ravenous, consumer culture which industries did create for their benefit, yet were hardly alone in doing so.&#8221;<\/p>\n<p>&#8220;Fundamentally, firms are reacting to the tastes of the consumers,\u201d says Judith Chevalier, a professor of finance and economics at Yale University.<\/p>\n<p>&#8220;I think there are some avenues where [businesses] are kind of tricking the consumer, but I think there are also situations where I might put the fault on the consumer.\u201d<\/p>\n<div id=\"attachment_83967\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/11\/Radeon-Software-Crimson-Edition-Burning-out-GPUs-Feature-Image.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-83967\" class=\"size-full wp-image-83967\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/11\/Radeon-Software-Crimson-Edition-Burning-out-GPUs-Feature-Image.jpg\" alt=\"Radeon Software Crimson Edition - Burning out GPUs\" width=\"800\" height=\"450\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/11\/Radeon-Software-Crimson-Edition-Burning-out-GPUs-Feature-Image.jpg 800w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/11\/Radeon-Software-Crimson-Edition-Burning-out-GPUs-Feature-Image-230x130.jpg 230w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2015\/11\/Radeon-Software-Crimson-Edition-Burning-out-GPUs-Feature-Image-640x360.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-83967\" class=\"wp-caption-text\">Radeon Software Crimson Edition &#8211; Burning out GPUs<\/p><\/div>\n<p>Visual designs and being up to date with the newest technology (<strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Fear_of_missing_out\" target=\"_blank\">FOMO<\/a><\/strong>) are just as much a form of planned obsolence as failing parts.<\/p>\n<p>It also forms a vital part of the world&#8217;s economy of supply and demand, as the massive turnover of goods provides jobs, promotes globalisation and allows for innovation.<\/p>\n<p><strong>What are your thorughts on\u00a0planned obsolescence? 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