{"id":9645,"date":"2011-01-25T23:39:00","date_gmt":"2011-01-25T21:39:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"for-every-game-sold-4-are-pirated-says-ukie","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/9645-for-every-game-sold-4-are-pirated-says-ukie","title":{"rendered":"For every game sold, 4 are pirated says UKIE"},"content":{"rendered":"<p>According to the <a href=\"http:\/\/www.ukie.info\/\" target=\"_blank\">UK Interactive Entertainment<\/a> association (UKIE), for everyone game sold in the UK, four are pirated. According to <a href=\"http:\/\/www.gamesindustry.biz\/articles\/2011-01-24-ukie-games-piracy-4-1-against-legitimate-sales\" target=\"_blank\">GameIndustryBiz<\/a>&nbsp;UKIE bases this estimate on information received from various publishers.<\/p>\n<p>The UKIE did not specify which formats were most affected, but it is generally believed that PC and Xbox 360 are the worst hit by piracy.<\/p>\n<p>The announcement was made in order to clarify a<a href=\"http:\/\/www.bbc.co.uk\/newsbeat\/12248010\" target=\"_blank\"> BBC report <\/a>stating that piracy amounted to around &pound;1.45 billion in lost sales in 2010 in the UK alone.<\/p>\n<p>&#8220;We took a conservative position of saying if this is only 1:1 across all titles it would have a retail equivalent value of &pound;1.45 billion. We did not say this was the loss to industry,&#8221; said a UKIE representative.<\/p>\n<p>&#8220;What is clear is people who &#8216;share&#8217; games via P2P networks or buy illegal copies are not buying the real product, and this reduces retailer sales. It can provide the consumer with a sub-standard product and money paid to illegal traders does not flow back to the creative.&#8221;<\/p>\n<p>&#8220;In turn, investors see higher risks\/lower returns, and this in turn will undermine confidence in the sector and lower the amount of money invested, reducing the developer&#8217;s chance to create new products.&#8221;<\/p>\n<p>UKIE plans to conduct further research into the matter, but for now is sticking to its 4:1 piracy to sales ratio. Tracking piracy is tricky business, and although these figures are not difficult to believe, they should be taken with a pinch of salt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK Interactive Entertainment association estimates piracy figures<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9645","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/9645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=9645"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/9645\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=9645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=9645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=9645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}