{"id":99024,"date":"2016-07-18T15:26:43","date_gmt":"2016-07-18T13:26:43","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=99024"},"modified":"2016-07-18T15:27:59","modified_gmt":"2016-07-18T13:27:59","slug":"this-is-why-businesses-want-you-to-keep-playing-pokemon-go","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/nintendo\/99024-this-is-why-businesses-want-you-to-keep-playing-pokemon-go","title":{"rendered":"This is why businesses want you to keep playing Pokemon GO"},"content":{"rendered":"<p>Pokemon GO will allow companies to pay to have their real-world locations appear on the game&#8217;s virtual map, reports the <strong><a href=\"http:\/\/www.nytimes.com\/2016\/07\/12\/technology\/pokemon-go-brings-augmented-reality-to-a-mass-audience.html\" target=\"_blank\">New York Times<\/a><\/strong>.<\/p>\n<p>Niantic said that Pokemon GO\u00a0would include &#8220;sponsored locations&#8221; in the future, further monetising the free-to-play game.<\/p>\n<p>It is rumoured that these sponsored locations will include McDonalds, as the fast-food company&#8217;s logo is <strong><a href=\"http:\/\/www.cnet.com\/news\/pokemon-go-sponsored-locations-plus-mcdonalds-rumor\/#ftag=CAD590a51e\" target=\"_blank\">present <\/a><\/strong>within the game&#8217;s source code.<\/p>\n<p>In addition to the future implementation\u00a0of sponsored locations, businesses are also cashing in on Pokemon GO&#8217;s popularity by using Lures.<\/p>\n<p>Lures attract Pokemon to certain locations, and businesses have <strong><a href=\"http:\/\/www.inc.com\/walter-chen\/pok-mon-go-is-driving-insane-amounts-of-sales-at-small-local-businesses-here-s-h.html\" target=\"_blank\">begun <\/a><\/strong>using them to attract both Pokemon and customers to their shops.<\/p>\n<h3 class=\"my-4\">More gaming news<\/h3>\n<p><strong><a title=\"Permalink to The secret way to get a Pickachu early in Pokemon GO\" href=\"http:\/\/mygaming.co.za\/news\/nintendo\/98860-the-secret-way-to-get-a-pickachu-early-in-pokemon-go.html\" rel=\"bookmark\">The secret way to get a Pickachu early in Pokemon GO<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to The 3 most underwhelming games of 2016 (so far)\" href=\"http:\/\/mygaming.co.za\/news\/features\/98494-the-3-most-underwhelming-games-of-2016-so-far.html\" rel=\"bookmark\">The 3 most underwhelming games of 2016 (so far)<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to This is why Pokemon GO\u2019s popularity is already declining\" href=\"http:\/\/mygaming.co.za\/news\/nintendo\/98954-this-is-why-pokemon-gos-popularity-is-already-declining.html\" rel=\"bookmark\">This is why Pokemon GO\u2019s popularity is already declining<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is why businesses secretly want you to keep playing Pokemon GO.<\/p>\n","protected":false},"author":234,"featured_media":98978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2226,6],"tags":[31,20500,12711,20314],"class_list":["post-99024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-nintendo","tag-active","tag-advertsing","tag-business","tag-pokemon-go"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/99024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=99024"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/99024\/revisions"}],"predecessor-version":[{"id":99026,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/99024\/revisions\/99026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/98978"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=99024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=99024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=99024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}