Really... all games will be social well then the EA exec is an idiot.
There's a reason people like solitaire... they don't have to deal with people especially stupid ones.
Single player games make people feel good they don't have to complete with some 15 year old who who been playing black op 16hours a day. In a single play games like Mass Effect and KOTOR and Batman AA, people like to save the world and feel good about it.
Social games most time are always going to be competitive. Also some people well they just don't play well with others.