It's not that odd when you consider that J.R.R.'s dad (let's call him Mr. Tolkien) was stationed in Hogsback during the war and J.R.R. (let's call him Junior) based the shire on how Mr. Tolkien described Hogsback in his letters to Junior. Hobbiton is a children's camp in Hogsback.
Also, if you go to hogsback (Between Stutterheim and Alice) the place is filled with Lord of the Rings references. They've literally whored the town out after the movies hit. The Shire Eco lodge is probably one of those whored out places capitalising on the movies.