qornea
Much write, very gaming
US Army vet calls out Modern Warfare 3's "hideous marketing"
Claims TV ad “trivialises combat and sanitises warâ€
Claims TV ad “trivialises combat and sanitises warâ€
US Army vet calls Modern Warfare 3's marketing "hideous"
- Thread starter qornea
- Start date
OmegaFenix
The Legendary Troll Hunter
And this is new to us why?
Any game that has tried to take the serious route or the realistic route has either been a comerical flop (Operation Flashpoint Dragon Rising & Red River) or shot in the face due to controversy (six days in fallujah).
As the US have withdrawn from the Front in Iraq (yet another war they could not win/finish) we will be seeing more and more of this. Once they decide to go invade Iran this will be seen less and less as the "trivialised combat" and "sanitised war" when it helps drive recruitment quotas.
Its post Vietnam all over again.
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MOnk
New member
It's not a recruitment commercial and it's not advocating war, it's advertising a GAME, and as such does so in an appropriate manner in treating it like a game and not some war simulation.
I suppose Tropic Thunder also trivialized the war on drugs and Hot Shots is a grievous affront to military personnel.
I suppose Tropic Thunder also trivialized the war on drugs and Hot Shots is a grievous affront to military personnel.
OmegaFenix
The Legendary Troll Hunter
It's not a recruitment commercial and it's not advocating war, it's advertising a GAME, and as such does so in an appropriate manner in treating it like a game and not some war simulation.
I suppose Tropic Thunder also trivialized the war on drugs and Hot Shots is a grievous affront to military personnel.
You and I may know and understand this fact but what about these 2:
Their ideas about the world isn't yet cemented, to their uninformed and still developing minds it may cause a link between games and war.
While I agree with you that its a game we should also try and understand the position of iraqy vets; they have spent perhaps the last several years surrounded by nothing but the cold harsh reality of war and, to them, MW3 may seem to undermine what happened to them over there.
Tsar
The thing that should not be
It's not a recruitment commercial and it's not advocating war, it's advertising a GAME, and as such does so in an appropriate manner in treating it like a game and not some war simulation.
I suppose Tropic Thunder also trivialized the war on drugs and Hot Shots is a grievous affront to military personnel.
The war on drugs is just a joke.
OmegaFenix
The Legendary Troll Hunter
MOnk
New member
Maybe you should go and ACTUALLY watch US Army Recruitment videos. There are no images of maimed soldiers, no talk about life destroying P.T.S.D, nothing to suggest being a soldier isn't awesome.
Then go and rewatch the MW3 commercial a tell me which one is likely to make you enlist in the army and which one is likely to make you want to play a game. Not to mention the game is marked as 16, which those boys clearly aren't, so their parents and the store owners should get flayed. I'm sorry but the "protect the children" angle is so worn out it makes me sick.
OmegaFenix
The Legendary Troll Hunter
I do hate quoting myself but here goes:
The point I was trying to make in my second post, the one who's signal seems to have been distorted during its transition from my mind to yours, is that we should take into account the feelings of the men and women in the armed services now returning from combat. I am sure in the coming months/years (perhaps even decades if they dont start another one) we will be hearing alot more about Armies glamorizing war (in fact it has already started: http://www.google.co.uk/search?sour...q=military+recruitment+videos+glamorising+war), however a retired/discharged soldier no longer represents the armed services he/she belonged to and as such can, and most probably do, feel that war in general is way to trivialized in modern media.
IMO all recruitment videos should be like this:
Yes both those kids are CLEARLY under-aged and we can only blame their idiot parents, however they and I am sure many, MANY, others did(do) play it.
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MOnk
New member
Hence why I think the MW3 is actually very good because it tells it like it is in the way that it KNOWS it's not trying to represent war but is in fact just a game. Compare that to some other ads where they try make it as if you're playing some war simulation.
There are plenty of war games and war comedies and other movies and books about war which don't care about being accurate but rather become comfortable with what they are, entertainment. I think as long as you are clear about that fact then I don't see the problem.
Also that ODST commercial is good.
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addam
New member
There are plenty of war games and war comedies and other movies and books about war which don't care about being accurate but rather become comfortable with what they are, entertainment. I think as long as you are clear about that fact then I don't see the problem.
Also that ODST commercial is good.
I completely agree with you, people can't take this things to be an accurate representation of what war is actually like.
