Activision: "Non-console-based video games" account for 70% of profit

[Jan]

Activision Blizzard’s "non-console-based" games account for majority of profit

"Today, probably 70 percent of our operating profit comes from non-console-based video games," Gamasutra reports Bobby Kotick telling Wall Street Journal.

 

[Wolfskunk]

That's a bit obvious considering WoW isn't on a console. Last I heard WoW and console games make up the majority of their profit margin.

 

[TBlaar]

Yeah, and with the release of StarCraft 2 and Diablo 3 on the way, Blizzard will be making an even higher percentage on PC-based games... I for one, am buying SC2!!!!!