With a movie adaptation of American McGee's Alice in the making, interest at Electronic Arts rose in a remake of the game and work was started on a sequel.
On 19 February 2009, EA CEO John Riccitiello announced at D.I.C.E. 2009 that a new installment to the series is in the works for Xbox 360, PlayStation 3, and PC. It is being developed by Spicy Horse, who recently worked on American McGee's Grimm. Two pieces of concept art were also released, depicting Alice and large allied birds fighting an oversized, semi-mechanized snail and its children on top of a lighthouse, and Alice swimming in a pond, with the Cheshire Cat's face in the background.[29] Although no official date has been announced, it is planned for release early 2011.
On 15 June 2010, EA filed a trademark on the name Alice: Madness Returns, the suspected sequel to American McGee's Alice. While the sequel was formally announced via press release on 19 July 2010, the sequel's title was confirmed during the EA Studio Showcase the following day.